"heart rate monitor" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “heart rate monitor” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “razer phone”, “aldis”, “t bone”, “counter strike”, “suggesting”, “doz”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “heart rate monitor” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword heart rate monitor from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
heart-rate monitor 33 7 250+ 65
polar heart rate monitor 22 16 249 114
heart rate monitor free 16 5 250+ 66
garmin heart rate monitor 15 11 249 137
heart rate monitor watch 15 7 250+ 94

The search volume of the core keyword heart rate monitor in Google App Store reached 44, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 69 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Accurate Heart Rate Monitor heart rate 43 34
2
Heart Rate Monitor heatbeat 45 28
3
Instant Heart Rate: HR Monitor & Pulse Checker rested 46 33
4
Heart Rate Monitor unique heart rate monitor ≤5 4
5
Heart Rate Plus - Pulse & Heart Rate Monitor oximeter pulse 51 30
6
Heart Rate Monitor Pulse Checker: BPM Tracker sentindo o coração ≤5 10
7
Cardiograph - Heart Rate Meter heart 53 73
8
Welltory: EKG Heart Rate Monitor & HRV Stress Test ekg 42 11
9
Selfie Heart Rate Monitor - FaceBeat ваше здоровье ≤5 11
10
myWorkouts Heart Rate Monitor Sport GPS Tracker aerobia 26 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
adidas 70 26 245 152
dafit 68 38 249 199
fitbit 65 33 249 161
pelaton 61 46 249 215
fidbit 61 31 250+ 182

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
adidas adidas yeezy 42 40
2
adidas Training by Runtastic - Workout Fitness App adidas training 23 21
3
adidas CONFIRMED confirming 50 30
4
adidas Running App by Runtastic - Run Tracker runnings 38 19
5
adidas GMR adidas gmr 14 37
6
adidas Headphones adidas headphones ≤5 30
7
Adidas EventTickets موقع أديداس 9 22
8
Nike nike 76 31
9
Foot Locker: Sneakers, clothes & culture footlockee 66 36
10
PUMATRAC Home Workouts, Training, Running, Fitness puma 59 30

These five keywords: “adidas”, “dafit”, “fitbit”, “pelaton”, “fidbit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “adidas”, “adidas Training by Runtastic - Workout Fitness App”, “adidas CONFIRMED”, “adidas Running App by Runtastic - Run Tracker”, “adidas GMR”, “adidas Headphones”, “Adidas EventTickets”, “Nike”, “Foot Locker: Sneakers, clothes & culture”, “PUMATRAC Home Workouts, Training, Running, Fitness”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “heart rate monitor”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “heart rate monitor