"cat fishing" App Store Keywords Research Case | ASOTools
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"cat fishing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cat fishing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tok tok”, “soul knight”, “leafly”, “zaza”, “valores”, “berita harian”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cat fishing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cat fishing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cat goes fishing 28 24 250+ 174
fishing cat 26 20 250+ 160
cat fishing games 14 16 250+ 166
friskies cat fishing 13 14 249 151
cat fishing 2 8 13 250+ 157

The search volume of the core keyword cat fishing in Google App Store reached 46, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 160 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cat Fishing 2 cat fish 39 21
2
Cat Fishing cat goes fishing 28 24
3
Fish for Cats - Cat Fishing Game catch the fish 24 14
4
Fishing Food lebensmittel 50 16
5
The Fishercat fisher cat 27 21
6
Cat Fishing Adventure - Fish Game for Cats cat fishing adventure ≤5 30
7
Sailor Cats sailor 51 28
8
Cat Fishing cat go fishing lite ≤5 10
9
CatFish catfish 42 30
10
Cat fishing catfishing people app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
foods 77 35 250+ 163
gamesaa 75 68 250+ 248
chase 68 71 249 76
c_a_t_s 68 30 250+ 212
booboo 66 42 249 201

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Toca Kitchen 2 comidas 58 34
2
Cooking Chef - Food Fever food serving 29 16
3
My Cooking - Restaurant Food Cooking Games cooking ganes 38 24
4
Merge Cooking Restaurant cooking merge ≤5 11
5
Fishing Food lebensmittel 50 16
6
Cooking Fever food 69 86
7
Unicorn Chef Carnival Fair Food: Games for Girls a girl games 50 27
8
Food Fantasy food fantasy 26 31
9
Street Food: Deep Fried Foods Maker Cooking Games makerlab 9 30
10
Food Evolution - Clicker Game food evolution 12 17

These five keywords: “foods”, “gamesaa”, “chase”, “c_a_t_s”, “booboo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Toca Kitchen 2”, “Cooking Chef - Food Fever”, “My Cooking - Restaurant Food Cooking Games”, “Merge Cooking Restaurant”, “Fishing Food”, “Cooking Fever”, “Unicorn Chef Carnival Fair Food: Games for Girls”, “Food Fantasy”, “Street Food: Deep Fried Foods Maker Cooking Games”, “Food Evolution - Clicker Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cat fishing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cat fishing