"fear" App Store Keywords Research Case | ASOTools
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"fear" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fear” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fans”, “testi”, “tyler perry movies”, “lavori”, “vidya balan”, “kendra”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fear” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fear from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sofear 56 57 249 231
feared 46 34 249 180
fears 46 10 250+ 65
fear and loathing in las vegas 43 55 249 247
tears for fears 41 31 250+ 229

The search volume of the core keyword fear in Google App Store reached 34, its difficulty level reached 41, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Fear : Creepy Scream House feared 46 34
2
Clear Fear turbcast 15 17
3
True Fear: Forsaken Souls Part 1 true fear 8 14
4
The Fear 3 : Creepy Scream House Horror Game 2018 the pacifier 33 36
5
House of Fear: Predator, Scary Horror Escape scorn game 18 30
6
True Fear: Forsaken Souls Part 2 innocense 46 54
7
The Fear 2 : Creepy Scream House Horror Game 2018 fear 2 14 10
8
Horror: Fear in Hospital самые страшные игры в мире без интернета ≤5 19
9
House of Fear: Surviving Predator scariest games on earth ≤5 6
10
Fear in hospital: survival deserted city escape ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cromme 75 47 248 203
chrone 75 39 249 186
cherom 75 38 249 177
choromee 75 36 248 174
choromme 75 31 249 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Chrome: Fast & Secure chrome 76 47
2
Chrome Beta extensions for chrome 56 38
3
Chrome Dev dev 46 60
4
Firefox Browser: fast, private & safe web browser firefox 69 33
5
BL Kennedy Theme freezybrain ≤5 30
6
Google Home hromecast 65 45
7
Google oogle 100 86
8
Opera browser with free VPN opera 58 52
9
Web Browser - Fast, Privacy & Light Web Explorer web 72 79
10
Google Go: A lighter, faster way to search googul 100 48

These five keywords: “cromme”, “chrone”, “cherom”, “choromee”, “choromme”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Chrome: Fast & Secure”, “Chrome Beta”, “Chrome Dev”, “Firefox Browser: fast, private & safe web browser”, “BL Kennedy Theme”, “Google Home”, “Google”, “Opera browser with free VPN”, “Web Browser - Fast, Privacy & Light Web Explorer”, “Google Go: A lighter, faster way to search”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fear”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fear