"fashion design" App Store Keywords Research Case | ASOTools
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"fashion design" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fashion design” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pandora radio”, “miami vice”, “awning”, “bathrooms”, “cologe”, “stare”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fashion design” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fashion design from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fashion designers 45 13 250+ 100
fashion designing 45 12 250+ 81
fashion designer 37 29 249 136
sketch fashion designs 23 30 250+ 5
fashion designer dress 21 8 250+ 71

The search volume of the core keyword fashion design in Google App Store reached 43, its difficulty level reached 28, and the number of apps related to it reached 249, among them, there are 81 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fashion Design Flat Sketch fashion designers 45 13
2
Fashion Design Sketches Book fasion design 45 11
3
JS - Fashion Design & Pattern Maker fashion design maker ≤5 4
4
Girls Fashion Design sason design ≤5 30
5
International Fashion Stylist - Dress Up Studio international 46 66
6
Star Fashion Designer designers 46 16
7
Creative Fashion Design Flat Sketch Ideas fashion designer ideas ≤5 3
8
Fashion Design World fashion design world 7 11
9
DIY Fashion Star - Design Hacks Clothing Game fashon 42 25
10
Fashion Design Illustration Ideas best fashion illustration app ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
shien 80 29 250+ 179
s h e i n 80 26 250+ 171
shein 78 28 250+ 166
canva 76 58 248 129
uniquo 68 47 248 228

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
SHEIN-Fashion Shopping Online s h e i n 80 26
2
Guide for Shein - Fashion Online Shopping Platform fashion women clothing online ≤5 4
3
Nike nike 76 31
4
Forever 21 - The Latest Fashion & Clothing 21 forever 65 33
5
H&M - we love fashion henm 83 59
6
ZAFUL - My Fashion Story zafal 55 41
7
ROMWE - Daily Outfit Fashion romwe 58 34
8
Shein Online Shopping All in One App shein-fashion shopping online 20 13
9
Victoria’s Secret victories secret 72 41
10
Shine On - Women's fashion shine on limited ≤5 30

These five keywords: “shien”, “s h e i n”, “shein”, “canva”, “uniquo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “SHEIN-Fashion Shopping Online”, “Guide for Shein - Fashion Online Shopping Platform”, “Nike”, “Forever 21 - The Latest Fashion & Clothing”, “H&M - we love fashion”, “ZAFUL - My Fashion Story”, “ROMWE - Daily Outfit Fashion”, “Shein Online Shopping All in One App”, “Victoria’s Secret”, “Shine On - Women's fashion”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fashion design”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fashion design