"falling" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “falling” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “spss”, “merkel”, “min ho”, “।moj”, “shenandoah national park”, “horoscope du jour”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “falling” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword falling from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
falling snow	38	6	250+	76
falling skies	36	36	249	202
free falling	36	31	250+	209
the falling sky	36	13	249	90
trevor daniel falling	29	45	250+	230

The search volume of the core keyword falling in Google App Store reached 42, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 72 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Falling Puzzle®	falling puzzle	13	13
2		Stickman Falling	stickman falling	8	11
3		Super Falling Fred	fred figglehorn	21	30
4		Spiral Falling Ball Plus	the fall of a ball	≤5	7
5		Falling Lightblocks Classic Brick with Multiplayer	falling light blocks	≤5	18
6		Falling Fool	fall down from sky	≤5	30
7		VR Falling Tower Dubai	fall off the cliff	6	30
8		Falling Fred	falling fred z	6	28
9		Falling - Trevor Daniel	trevor daniel	33	31
10		Do Not Fall .io	falls down	38	19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
irnb	80	30	248	231
fall guys	73	63	250+	27
drobook	72	54	249	219
dorpdox	72	46	250+	208
deopbox	72	42	249	198

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Gaybnb	misterbnb	15	20
2		Ziggy's Airbnb	ziggy's	≤5	30
3		B&B Hotels	gestione prenotazioni b and b	≤5	8
4		Messenger – Text and Video Chat for Free	messenger	83	86
5		Gymnastics Superstar - Spin your way to gold!	jinasia	53	41
6		Flipp - Weekly Shopping	flip	51	71
7		Gardenscapes	gardener	55	14
8		Panera Bread	panera breads	63	19
9		My Dolphin Show	delfn	45	48
10		Stitcher - Podcast Player	stitcher	38	37

These five keywords: “irnb”, “fall guys”, “drobook”, “dorpdox”, “deopbox”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gaybnb”, “Ziggy's Airbnb”, “B&B Hotels”, “Messenger – Text and Video Chat for Free”, “Gymnastics Superstar - Spin your way to gold!”, “Flipp - Weekly Shopping”, “Gardenscapes”, “Panera Bread”, “My Dolphin Show”, “Stitcher - Podcast Player”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “falling”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools