"fairy tale" App Store Keywords Research Case | ASOTools
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"fairy tale" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fairy tale” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “games apps downloader”, “blackm”, “newsletter”, “expressvpn”, “ascot”, “jiu-jitsu”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fairy tale” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fairy tale from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fairy tales 44 41 250+ 59
grimms fairy tales 28 3 250+ 51
fairy tales stories 26 4 250+ 60
grimm's fairy tales 20 3 250+ 49
fairy tales for kids 18 7 250+ 88

The search volume of the core keyword fairy tale in Google App Store reached 41, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 76 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hidden Objects Fairy Tale hidden figures 29 11
2
English fairy tales: fairy tale stories offline fairytales 56 6
3
Kids Fairy Tales - Children Offline Story Videos fairy tales for kids 18 7
4
Famous Fairy Tales Stories (Offline) tale app download ≤5 30
5
Fairy Tale Mysteries: The Puppet Thief fabulas misteriosas ≤5 7
6
Fairy Tales Stories Book Free fairy tales book 18 5
7
Fairy Tale Princess Dollhouse princess dollhouse 9 8
8
Cinderella and the Glass Slipper - Fairy Tale Game glass slipper 23 37
9
Fairy Tale Princess Dress Up snow white makeup 7 8
10
Fantasy Fashion: Fairy Tail the fairy tale ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cindrella 58 17 178 113
cidrella 58 15 250+ 143
cinderellas 58 14 250+ 137
faitytale 56 50 249 219
fairtale 56 8 250+ 89

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
💄👗Cinderella Fashion Salon - Makeup & Dress Up cinderella 47 32
2
Cinderella - Story Games and Puzzles cidrella 58 15
3
Cinderella Wedding Dress Up gelinlikler 16 4
4
Cinderella Dress Up girl games for free dress up 13 11
5
Cinderella gives birth games cinderellas 58 14
6
Cinderella. Way home. on the way home 11 20
7
Cinderella aschenputtel heimweg ≤5 22
8
Cinderella & Prince Charming prince charming 34 19
9
Cinderella and the Glass Slipper - Fairy Tale Game glass slipper 23 37
10
Cinderella Cafe cinderella cafe ≤5 23

These five keywords: “cindrella”, “cidrella”, “cinderellas”, “faitytale”, “fairtale”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “💄👗Cinderella Fashion Salon - Makeup & Dress Up”, “Cinderella - Story Games and Puzzles”, “Cinderella Wedding Dress Up”, “Cinderella Dress Up”, “Cinderella gives birth games”, “Cinderella. Way home.”, “Cinderella”, “Cinderella & Prince Charming”, “Cinderella and the Glass Slipper - Fairy Tale Game”, “Cinderella Cafe”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fairy tale”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fairy tale