"face swap" App Store Keywords Research Case | ASOTools
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"face swap" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “face swap” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ookla test”, “kid game”, “project”, “deal or no deal”, “naspa”, “yahoo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “face swap” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword face swap from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
swap face 33 12 250+ 98
face swapping 33 10 250+ 87
face swappers 33 9 250+ 93
face swapper 33 9 250+ 82
the face swap app 26 9 250+ 88

The search volume of the core keyword face swap in Google App Store reached 41, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Reface: Face swap videos and memes with your photo facing 50 35
2
Face Swap - Photo Face Swap faceswapper 33 22
3
Face Swap Booth - Face Changer the swap 29 11
4
Face Swap msqrd 23 19
5
Cupace - Cut and Paste Face Photo insert face 24 16
6
Face Swap & Meme Maker face swap u0026 meme maker appsrox.com ≤5 6
7
Face Swap Seamless application pour échanger les visages ≤5 5
8
Face Swap Live face swap live 16 10
9
SWPR: Live Face Swap swap face live 7 9
10
Face Changer 2 funny faces 37 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tubufy 80 69 249 248
tibify 80 69 249 247
gface 80 34 249 177
face 69 87 250+ 137
adaee 63 64 249 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Keep - Notes and Lists google keep 54 35
2
FaceApp — Face Editor & Beauty Makeover adaee 63 64
3
Maps - Navigate & Explore goggle mapp 93 33
4
Canva: Graphic Design, Video Collage, Logo Maker саnva 82 63
5
Disney+ disney plost 73 30
6
Wish - Shopping Made Fun wiah 72 34
7
Files by Google: Clean up space on your phone files 58 44
8
Bubble Shooter bobble shooting 60 26
9
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
10
Uber Eats: Order Food Delivery uber eats 74 30

These five keywords: “tubufy”, “tibify”, “gface”, “face”, “adaee”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Keep - Notes and Lists”, “FaceApp — Face Editor & Beauty Makeover”, “Maps - Navigate & Explore”, “Canva: Graphic Design, Video Collage, Logo Maker”, “Disney+”, “Wish - Shopping Made Fun”, “Files by Google: Clean up space on your phone”, “Bubble Shooter”, “Spotify: Listen to new music, podcasts, and songs”, “Uber Eats: Order Food Delivery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “face swap”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “face swap