"ezpass" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ezpass” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cool wallpapers”, “aired”, “tailored”, “carnotaurus”, “pickup”, “premier league fantasy”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “ezpass” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ezpass from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
ezpass nj | 36 | 49 | 249 | 238 |
ezpassny | 33 | 42 | 249 | 221 |
ezpass pa | 33 | 33 | 248 | 223 |
nj ezpass | 32 | 42 | 250+ | 216 |
ezpass ma | 26 | 43 | 250+ | 228 |
The search volume of the core keyword ezpass in Google App Store reached 42, its difficulty level reached 31, and the number of apps related to it reached 247, among them, there are 145 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Official E-ZPass NY | e-z pass | 42 | 46 | |
2 |
|
EZPass NY | easy pass | 24 | 24 |
3 |
|
EZPass NJ | ez pass nj | 38 | 29 |
4 |
|
EZPass MA | ezpass ma | 26 | 43 |
5 |
|
PTC E-ZPass | ezpass pa | 33 | 33 |
6 |
|
EZPass VA | ez pass va | 33 | 35 |
7 |
|
EZPass MD | ezpass md | 9 | 34 |
8 |
|
EZPass ME | ezpass me | ≤5 | 30 |
9 |
|
E-PASS Toll App | epass | 44 | 48 |
10 |
|
NYS Thruway Authority | nys thruway | 6 | 31 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
instaram | 100 | 48 | 250+ | 201 |
inetagram | 100 | 45 | 250+ | 197 |
insatgram | 100 | 43 | 250+ | 191 |
inestagram | 100 | 40 | 250+ | 184 |
inesta gram | 100 | 39 | 248 | 179 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
inetagram | 100 | 45 | |
2 |
|
Threads from Instagram | threads | 48 | 25 |
3 |
|
Boomerang from Instagram | boomerang | 55 | 50 |
4 |
|
Layout from Instagram: Collage | layout | 51 | 43 |
5 |
|
Repost for Instagram 2020 - Save & Repost IG 2020 | 2020 by akikokoga | ≤5 | 22 |
6 |
|
Lite For All: Fb, Ins, Messenger, Tweet, Photo | instagram-lite | 26 | 12 |
7 |
|
Video Downloader for Instagram | etagra | ≤5 | 30 |
8 |
|
IGTV from Instagram - Watch IG Videos & Clips | igtv | 44 | 26 |
9 |
|
Grid Photo Maker for Instagram - PhotoSplit | photo split | 18 | 16 |
10 |
|
Dark Mode For Instagram | aplikasi hitam instagram | ≤5 | 8 |
These five keywords: “instaram”, “inetagram”, “insatgram”, “inestagram”, “inesta gram”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Threads from Instagram”, “Boomerang from Instagram”, “Layout from Instagram: Collage”, “Repost for Instagram 2020 - Save & Repost IG 2020”, “Lite For All: Fb, Ins, Messenger, Tweet, Photo”, “Video Downloader for Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Grid Photo Maker for Instagram - PhotoSplit”, “Dark Mode For Instagram”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “ezpass”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: