"eye candy" App Store Keywords Research Case | ASOTools
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"eye candy" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “eye candy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cash 3”, “ladybug”, “manual”, “chocolate cake”, “stopwatches”, “terraria”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “eye candy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword eye candy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
eye candy apps ≤5 30 250+ 134
まつげエクステ予約 eye candy ≤5 30 249 236
eye candy camera ≤5 14 250+ 150
game pony eye candy ≤5 20 250+ 201
eye candy game ≤5 11 250+ 161

The search volume of the core keyword eye candy in Google App Store reached 33, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 150 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Eye Candy - Selfie Camera eye candy apps ≤5 30
2
Astral 3D FX Music Visualizer - Fractal Eye Candy visuals for music 21 14
3
Eye Candy Lash Extensions eye candy lash + brow ≤5 30
4
EYE CANDY LASH + BROW eye candy lash + brow ≤5 30
5
HexLogic - Eye Candy hexlogic - eye candy ≤5 30
6
FlipPix Jigsaw - Eye Candy flippix jigsaw - eye candy ≤5 30
7
Candy Camera - selfie, beauty camera, photo editor candy camera 28 17
8
Candy Camera - Sticker Pack 1 candace cameron 36 52
9
Gummy Candy Blast - Free Match 3 Puzzle Game games like candy crush 15 19
10
Candy Crush Saga cand 63 80

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
snapchat 83 46 250+ 86
snap tobee 80 30 247 165
fodd 77 27 250+ 160
gamaes 75 64 250+ 246
uber eats 74 30 247 151

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Snapchat s 72 90
2
Friends for Snapchat - Find Friends snapchat nudes 34 33
3
RPLY: Anonymous Messages for Snapchat snaptbh 7 30
4
Friends for Snapchat - AddNow snap streaks 29 33
5
Bitmoji dmoji 65 18
6
LMK: Anonymous Polls for Snapchat annonymous snapchat 14 26
7
Add friends on Snapchat , KIK & Instagram sfriend 66 39
8
Hoop hoop 49 59
9
Heyy - Make New Snapchat Friends heyyy - make friends in school ≤5 8
10
Wink - find & make new snapchat friends wink 54 31

These five keywords: “snapchat”, “snap tobee”, “fodd”, “gamaes”, “uber eats”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Snapchat”, “Friends for Snapchat - Find Friends”, “RPLY: Anonymous Messages for Snapchat”, “Friends for Snapchat - AddNow”, “Bitmoji”, “LMK: Anonymous Polls for Snapchat”, “Add friends on Snapchat , KIK & Instagram”, “Hoop”, “Heyy - Make New Snapchat Friends”, “Wink - find & make new snapchat friends”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “eye candy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “eye candy