"the star" App Store Keywords Research Case | ASOTools
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"the star" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the star” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ms. teams”, “kumkum bhagya”, “bigger butt”, “keto recipes”, “convertidor”, “world of warcraft”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the star” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the star from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the stars 53 42 250+ 210
the toronto star 48 33 249 169
dancing with the stars 43 33 250+ 171
the daily star 41 13 250+ 118
star wars the last jedi 39 26 250+ 144

The search volume of the core keyword the star in Google App Store reached 36, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 198 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Star the toronto star 48 33
2
The Star Malaysia stars newspaper 39 30
3
The Star ePaper the star epaper 9 8
4
Star Walk 2 Free - Sky Map, Stars & Constellations star 63 88
5
Ludo Star ludo star 49 20
6
Star Tracker - Mobile Sky Map & Stargazing guide star gaze 39 16
7
Stellarium Mobile Free - Star Map stellarium 39 16
8
Destroy The Star ivan 26 19
9
The Sheffield Star Newspaper the sheffield star newspaper ≤5 30
10
Star Walk - Night Sky Map and Stargazing Guide couleur étoile ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtuer 100 38 250+ 193
y tuber 100 30 250+ 173
nafflix 93 43 250+ 185
new 87 100 250+ 204
haberler 80 36 249 175

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
Tube Tycoon - Tubers Simulator Idle Clicker Game tube clicker 11 19
3
Idle Tuber ssundee 38 45
4
Youtubers Life: Gaming Channel youtuher 100 30
5
YouTube TV - Watch & Record Live TV yo utibe 100 30
6
PewDiePie's Tuber Simulator y tuber 100 30
7
YouTube for Android TV y 80 90
8
Youtuber Simulator симулятор жизни ютубера 2 ≤5 19
9
YouTube Studio youtubestadio 63 44
10
YouTube Kids youtoubu 100 30

These five keywords: “youtuer”, “y tuber”, “nafflix”, “new”, “haberler”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “Tube Tycoon - Tubers Simulator Idle Clicker Game”, “Idle Tuber”, “Youtubers Life: Gaming Channel”, “YouTube TV - Watch & Record Live TV”, “PewDiePie's Tuber Simulator”, “YouTube for Android TV”, “Youtuber Simulator”, “YouTube Studio”, “YouTube Kids”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the star”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the star