"exos" App Store Keywords Research Case | ASOTools
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"exos" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “exos” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “drinks”, “toyota financial”, “cantabria”, “safehouse”, “black pink”, “star video”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “exos” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword exos from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
exosia 36 47 250+ 233
sexos de juegos 33 46 250+ 233
sexos virtual 31 21 250+ 169
memes de sexos 29 30 250+ 98
exos heroes 26 41 250+ 233

The search volume of the core keyword exos in Google App Store reached 47, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Exos Heroes super hxeros 33 34
2
EXOS Movement exos journey ≤5 27
3
EXOS Signing Agent servicelink 14 33
4
EXOS Scheduling exos scheduling ≤5 30
5
EXOS Valuations exos valuations ≤5 30
6
EXOS Bauhaus bauhaus 42 44
7
ELCHRONICLE elchronicle 6 27
8
Hero Cantare with WEBTOON™ 신의탑 23 34
9
Lord of Heroes shield heroes 34 32
10
KING`s RAID king raider 26 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
§d 70 59 250+ 240
chasers 70 33 249 122
r.a.i.d 66 30 250+ 141
epic 65 79 250+ 95
épic 65 15 250+ 93

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
SHIN MEGAMI TENSEI Liberation D×2 persona 46 54
2
D-MEN:The Defenders demen 51 36
3
FRONTLINE COMMANDO: D-DAY day d 45 40
4
Chants D'Esperance with Tunes esperance 33 39
5
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
6
Chants D'Esperance trinity empire ≤5 30
7
นิยาย Dek-D - คลังนิยายออนไลน์ที่ใหญ่ที่สุดในไทย dek d นิยาย 28 30
8
Jack’d - Gay Chat & Dating jack 51 67
9
D'Music dmusic 7 22
10
鋤大地 神來也鋤大D (Big2, Deuces, Cantonese Poker) 鋤大地 神來也鋤大d ≤5 30

These five keywords: “§d”, “chasers”, “r.a.i.d”, “epic”, “épic”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “SHIN MEGAMI TENSEI Liberation D×2”, “D-MEN:The Defenders”, “FRONTLINE COMMANDO: D-DAY”, “Chants D'Esperance with Tunes”, “ZEDGE™ Wallpapers & Ringtones”, “Chants D'Esperance”, “นิยาย Dek-D - คลังนิยายออนไลน์ที่ใหญ่ที่สุดในไทย”, “Jack’d - Gay Chat & Dating”, “D'Music”, “鋤大地 神來也鋤大D (Big2, Deuces, Cantonese Poker)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “exos”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “exos