"excel to pdf converter" App Store Keywords Research Case | ASOTools
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"excel to pdf converter" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “excel to pdf converter” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “new york maps”, “bins”, “joann fabrics”, “convite”, “iq test”, “minivan”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “excel to pdf converter” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword excel to pdf converter from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pdf to excel converter 32 7 250+ 94
pdf converter to excel free 23 5 250+ 86
excel to pdf converter free 6 4 250+ 94
aadhi pdf to excel converter ≤5 30 249 79
pdf to excel converter for android free ≤5 5 250+ 99

The search volume of the core keyword excel to pdf converter in Google App Store reached 45, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Excel to PDF Converter : xls to pdf excel to pdf 53 10
2
Excel to PDF exl app pdf ≤5 30
3
XLSX to PDF Converter xlsx to pdf converter 12 4
4
PDF Converter Pro (doc,ppt,word,excel,image,xls) pdf to word converter pro ≤5 5
5
Microsoft Excel: View, Edit, & Create Spreadsheets excel 61 63
6
Convert Excels to PDF: Export XLS XLSX Data To PDF excel to pdf converter free 6 4
7
PDF Converter (doc ppt xls txt word png jpg wps..) dateien in pdf umwandeln 12 10
8
PDF to Excel - PDF File Converter with OCR pdf to excel 39 10
9
PDF Converter conversão de pdf 28 6
10
WPS Office - Free Office Suite for Word,PDF,Excel wps 47 52

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google focs 83 45 248 194
goggle docs 83 44 248 190
google dics 83 43 248 192
oogle docs 83 40 248 185
goigle docs 83 39 248 181

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Docs goggle docs 83 44
2
Google Drive drive google 85 41
3
Google Slides google sledes 70 39
4
Google Sheets goigle sheets 68 34
5
Google PDF Viewer drive pdf 56 19
6
Files by Google: Clean up space on your phone files 58 44
7
Google One one 61 85
8
Google googl 100 79
9
Google Keep - Notes and Lists tubufy 80 69
10
Google Calendar goggle calendar 70 22

These five keywords: “google focs”, “goggle docs”, “google dics”, “oogle docs”, “goigle docs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Docs”, “Google Drive”, “Google Slides”, “Google Sheets”, “Google PDF Viewer”, “Files by Google: Clean up space on your phone”, “Google One”, “Google”, “Google Keep - Notes and Lists”, “Google Calendar”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “excel to pdf converter”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “excel to pdf converter