"ex" App Store Keywords Research Case | ASOTools
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"ex" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ex” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “media”, “marriot”, “nbc news”, “om”, “sports clips”, “verbos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ex” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ex from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sex videos 100 14 250+ 127
sexy video 100 14 250+ 59
nexflic 93 34 250+ 164
ntflex 93 33 249 165
nexflip 93 29 249 155

The search volume of the core keyword ex in Google App Store reached 50, its difficulty level reached 69, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
File Explorer EX - File Manager 2020 ex filé explorer 26 7
2
ExpressVPN - #1 Trusted VPN - Secure Private Fast expressvpn 55 29
3
RS File Manager : File Explorer EX eş file explorer 50 9
4
EX Kernel Manager kernel 30 19
5
Xe Currency Converter & Money Transfer xcurrency converter 65 8
6
X-plore File Manager x 75 83
7
Super File Explorer EX super file explorer exe gerenciador de arquivos ≤5 5
8
EX File Explorer - File Manager Android 2020 explorerfile 50 20
9
Whack Your Ex bye 38 42
10
X your Ex - Break Up Treatment avoid your ex ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nèlix 93 68 248 242
nefixe 93 26 250+ 153
nexfli x 93 30 250+ 135
neflexi 93 30 250+ 22
nexfixt 93 30 250+ 17

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix netflicpx 93 51
2
Netflix  netflixxl 93 30
3
Tubi - Free Movies & TV Shows twitches 85 20
4
Hulu: Stream TV shows & watch the latest movies hulu 75 34
5
Plex: Stream Movies, Shows, Music, and other Media plex 53 31
6
Google TV (previously Play Movies & TV) movie new 68 13
7
Prime Video - Android TV believed 51 48
8
Pluto TV - It’s Free TV tv 63 88
9
Crackle crackle 45 24
10
Cast to TV - Chromecast, Roku, stream phone to TV casting 41 21

These five keywords: “nèlix”, “nefixe”, “nexfli x”, “neflexi”, “nexfixt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “Tubi - Free Movies & TV Shows”, “Hulu: Stream TV shows & watch the latest movies”, “Plex: Stream Movies, Shows, Music, and other Media”, “Google TV (previously Play Movies & TV)”, “Prime Video - Android TV”, “Pluto TV - It’s Free TV”, “Crackle”, “Cast to TV - Chromecast, Roku, stream phone to TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ex”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ex