"marinas" App Store Keywords Research Case | ASOTools
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"marinas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “marinas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rom”, “jobsdb”, “pug perros”, “george strait”, “pues”, “schwäbische zeitung”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “marinas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword marinas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
marinas game 19 17 250+ 162
profundidades marinas 14 12 249 117
safe harbor marinas 12 35 250+ 230
especies marinas 9 8 249 92
danish marinas ≤5 12 246 107

The search volume of the core keyword marinas in Google App Store reached 32, its difficulty level reached 7, and the number of apps related to it reached 249, among them, there are 54 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dockwa dockwa 19 39
2
Snag-A-Slip snag a slip ≤5 28
3
Navily - The Most Innovative Cruising Guide profundidades marinas 14 12
4
BoatUS - Boat Weather & Tides boatus 26 41
5
HelloPort & ADAC Marina-Portal berths ≤5 24
6
ACI Marinas Berth Booking App aci marinas ≤5 21
7
Marina-Guide harbour guide ≤5 30
8
Marina Militare It Navy Sim marina 36 45
9
Sea-Seek - Anchorages - Marinas - Distances profundidades marinas 14 12
10
Marina Punat successful marina ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
météo 83 31 250+ 138
météo france 70 30 247 184
submarinos 58 21 250+ 126
submarina 58 6 250+ 58
marine traffice 56 23 250+ 130

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Artmeteo: meteo and art weatheron 62 30
2
Meteo Adriatic - Vremenska Prognoza meteo adriatic ≤5 20
3
Daily Weather daily weather 7 16
4
Meteo Monitor 4 Cumulus Realtime Weather cumulus weather monitor ≤5 30
5
Météo Antilles - Guadeloupe & Martinique meteo antilles 6 11
6
BFM Lyon : Actu, Sport, Météo,Trafic à Lyon lyon 36 39
7
Africa Weather africaweather ≤5 30
8
Meteo meteos 16 14
9
Weather World All Countries world weather map 18 14
10
Meteo Paris météo paris 42 19

These five keywords: “météo”, “météo france”, “submarinos”, “submarina”, “marine traffice”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Artmeteo: meteo and art”, “Meteo Adriatic - Vremenska Prognoza”, “Daily Weather”, “Meteo Monitor 4 Cumulus Realtime Weather”, “Météo Antilles - Guadeloupe & Martinique”, “BFM Lyon : Actu, Sport, Météo,Trafic à Lyon”, “Africa Weather”, “Meteo”, “Weather World All Countries”, “Meteo Paris”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “marinas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “marinas