"ethio" App Store Keywords Research Case | ASOTools
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"ethio" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ethio” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “blue whale”, “numeros romanos”, “hospitals”, “inst”, “wolf of wall street”, “reviewer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ethio” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ethio from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ethiopic 51 8 250+ 60
ethiopian airlines 40 12 250+ 115
ethiopia 36 55 250+ 13
ethiopian 33 38 250+ 13
ethiopian calander 28 2 249 48

The search volume of the core keyword ethio in Google App Store reached 51, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ethio Self Care ethio gebta ≤5 4
2
Ethio-Package stay at home package ≤5 19
3
My Ethiotel + Pay Utility (BIG UPDATE????) ethio telecom new app ≤5 9
4
Ethiopian Telecom in Easy Mode ኢትዮ ቴሎኮምን በቀላሉ 2013 telecoms 18 1
5
Ethio gebeta ethio gebeta ≤5 11
6
Ethio Telecom App sos telecom ≤5 30
7
Ethio Telecom Plus telecom plus ≤5 8
8
Ethio Easy Call call easy ≤5 30
9
My Ethiotel ethio telecom 23 3
10
Ethio 12 & 8 Make Students Brilliant make 12 ≤5 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ethiopic 51 8 250+ 60
snksar 48 30 250+ 134
eritrea 45 22 250+ 63
ethiopian airlines 40 12 250+ 115
ètv 39 12 250+ 86

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amharic Keyboard Ethiopic : Tigrinya, Oromoo, Geez abyssinica amharic keyboard ≤5 1
2
Agerigna Amharic Keyboard - የመጀመሪያው ነጻ የአማርኛ ኪቦርድ amharic 27 53
3
HaHu Amharic Keyboard huhuhu 23 37
4
Amharic keyboard FynGeez - Ethiopia - fyn ግዕዝ 2 kamariya 31 17
5
Ethiopic Ethiopian Calendar ge'ez calendar eritrea ≤5 5
6
Amharic Keyboard Ethiopic – Amharic Typing Keypad geezedit amharic ≤5 30
7
Agerigna Amharic Chat hamara hamara hamara hamara ≤5 11
8
Amharic Keyboard: Amharic Language Typing ethiopic keyboard ≤5 30
9
Biir Ethiopic, አማርኛ ኦሮሚፋ ትግርኛ አዉጝኝ Keyboard ብዕር ethiopic ኢትዮፒክ ≤5 30
10
Ethiopian Bible (Amharic) ethiopian bible 17 6

These five keywords: “ethiopic”, “snksar”, “eritrea”, “ethiopian airlines”, “ètv”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amharic Keyboard Ethiopic : Tigrinya, Oromoo, Geez”, “Agerigna Amharic Keyboard - የመጀመሪያው ነጻ የአማርኛ ኪቦርድ”, “HaHu Amharic Keyboard”, “Amharic keyboard FynGeez - Ethiopia - fyn ግዕዝ 2”, “Ethiopic Ethiopian Calendar”, “Amharic Keyboard Ethiopic – Amharic Typing Keypad”, “Agerigna Amharic Chat”, “Amharic Keyboard: Amharic Language Typing”, “Biir Ethiopic, አማርኛ ኦሮሚፋ ትግርኛ አዉጝኝ Keyboard ብዕር”, “Ethiopian Bible (Amharic)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ethio”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ethio