"estimation" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “estimation” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stepstone”, “buenos aires,”, “editing apps”, “dodos”, “shivaji maharaj”, “facebook live”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “estimation” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword estimation from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
estimation calculator 13 4 250+ 52
estimation immobilière 12 6 247 61
estimation calculation 12 3 250+ 40
pocket estimation 9 25 250+ 199
estimation math 9 14 231 110

The search volume of the core keyword estimation in Google App Store reached 34, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pocket Estimation pocket estimation 9 25
2
Business Estimates,Estimate,Estimation free estimation 9 2
3
Estimation Calculator estimation calculator 13 4
4
Estimation Calculator estimation calculator 13 4
5
Building Estimation & Costing estimating and costing app ≤5 30
6
Estimation & Tarneeb Calculator pocket tarneeb ≤5 17
7
Estimation Kingdom estimation online 7 12
8
Free contractor estimate & invoice maker plumbing invoices & estimates ≤5 30
9
Pocket Estimator wtp estimation tools ≤5 30
10
Job Estimator App estimator 43 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bunnings 68 54 250+ 234
state farm 60 31 250+ 145
stare farm 60 27 250+ 132
square 59 73 250+ 62
madrees 58 35 249 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bunnings Conference 2019 bunnings conference 2019 ≤5 30
2
Workplace from Facebook work place 51 35
3
Free Online Shopping Australia : ALL IN ONE APP uri kogan ≤5 30
4
Workplace Chat workchate 51 29
5
Handyman Calculator square foot calculator 41 3
6
Deputy: Shift Scheduler & Staff Planner deputy 40 36
7
Arizona ATV Quad Bike - Offroad Quad Bike 2020 quadbike 38 5
8
Alif and Sofia wowowowo ≤5 26
9
🔥Half Price: Coles, Woolworths 1/2 price app ≤5 14
10
Trade+ Pass mitre 10 33 38

These five keywords: “bunnings”, “state farm”, “stare farm”, “square”, “madrees”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bunnings Conference 2019”, “Workplace from Facebook”, “Free Online Shopping Australia : ALL IN ONE APP”, “Workplace Chat”, “Handyman Calculator”, “Deputy: Shift Scheduler & Staff Planner”, “Arizona ATV Quad Bike - Offroad Quad Bike 2020”, “Alif and Sofia”, “🔥Half Price: Coles, Woolworths”, “Trade+ Pass”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “estimation”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “estimation