"ghanaian" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ghanaian” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “army”, “black cards”, “channel 5”, “ensure”, “couche-tard”, “wallpapers”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ghanaian” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ghanaian from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ghanaian movies 24 7 250+ 52
ghanaian language 21 12 250+ 83
ghanaian music 15 4 250+ 36
ghanaian gospel music 7 30 250+ 20
ghanaian constitution ≤5 30 249 162

The search volume of the core keyword ghanaian in Google App Store reached 32, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 13 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
All Ghana Music ghana music 23 8
2
Ghana Songs 2020 gh songs 19 3
3
Ghanaian Movies - Ghana Movie free Download ghanaian movies 24 7
4
Ghanaian apps whats my name in ghana ≤5 30
5
Aga Ghana Dating App ghana. come ≤5 30
6
GhanaKey - Keyboard for Ghana ghanaian language 21 12
7
GHANA TV, UTV, Adom TV, TV3, 4SYTE TV, GH, NET 2 ghana tv live ≤5 2
8
Ghanasongs App ghana motion.com app ≤5 15
9
anojay - free ghana dating app sugar mummy dating sites in ghana ≤5 30
10
MePeWo - Ghana dating app, video, chat, livestream gh ashawo app ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
vodafone 60 41 247 107
tamale 51 39 250+ 172
jiiji 45 40 250+ 193
ji ji 45 4 50 17
lotto results 44 11 250+ 32

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Vodafone Italia myvodafone 37 42
2
My Vodafone (Ghana) vodafone ghana 18 33
3
My Vodafone (Qatar) bodafon 43 42
4
Vi™ App vodaphone 72 35
5
Ana Vodafone فودافون 34 20
6
My Vodafone New Zealand вводафон 38 43
7
My Vodafone водафон 38 21
8
Vodafone Yanımda vodafone müşteri hizmetleri 51 43
9
My Vodafone Ireland vodafone top up 38 31
10
My Vodafone (GR) vodafone greece 12 32

These five keywords: “vodafone”, “tamale”, “jiiji”, “ji ji”, “lotto results”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “My Vodafone Italia”, “My Vodafone (Ghana)”, “My Vodafone (Qatar)”, “Vi™ App”, “Ana Vodafone”, “My Vodafone New Zealand”, “My Vodafone”, “Vodafone Yanımda”, “My Vodafone Ireland”, “My Vodafone (GR)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ghanaian”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ghanaian