"esportes" App Store Keywords Research Case | ASOTools
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"esportes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “esportes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “daisies”, “photoshoots”, “wbsedcl”, “downloader videos you tube”, “haber7”, “celsius to fahrenheit”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “esportes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword esportes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
centauro esportes 16 36 249 225
mks esportes ≤5 30 250+ 238
rádio esportes online ≤5 30 250+ 99
esportes online ≤5 30 249 190
fox esportes ≤5 30 249 126

The search volume of the core keyword esportes in Google App Store reached 50, its difficulty level reached 32, and the number of apps related to it reached 249, among them, there are 209 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ge globo esporte 47 36
2
NBA: Live Games & Scores nba 83 52
3
Ultimate Football GM general manager 24 14
4
Yahoo Sports: Stream live NFL games & get scores sports 67 74
5
FOX Sports: Latest Stories, Scores & Events jgmx 77 68
6
Football Live Scores desporto em directo ≤5 30
7
365Scores: Live Scores & Sports News bet365 68 19
8
Yahoo Fantasy Sports: Football, Basketball & More yahoo fanasty football 67 24
9
TUDN: Univision Deportes Network tudn 40 36
10
ESPN espns 80 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yahoos 93 27 250+ 133
mynba 93 25 249 129
live soccer 88 21 249 85
soccer scores live 88 15 250+ 85
live scorers 88 14 250+ 89

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo Search yahoo search 46 22
2
Yahoo Sports: Stream live NFL games & get scores sports 67 74
3
Yahoo: News, Sports, Finance & Celebrity Videos yahoo video ≤5 18
4
Yahoo Mail – Organized Email hayoo mail 93 30
5
Yahoo - News, Mail, Sports my yahoo 34 26
6
Yahoo Fantasy Sports: Football, Basketball & More yahoo fanasty football 67 24
7
Yahoo News: Trending World, Breaking Local & US yahoo ニュース 58 26
8
Yahoo Weather yahoo weather 37 29
9
Yahoo OneSearch onesearch 20 31
10
Yahoo Finance: Real-Time Stocks & Investing News yahoo finace 73 19

These five keywords: “yahoos”, “mynba”, “live soccer”, “soccer scores live”, “live scorers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo Search”, “Yahoo Sports: Stream live NFL games & get scores”, “Yahoo: News, Sports, Finance & Celebrity Videos”, “Yahoo Mail – Organized Email”, “Yahoo - News, Mail, Sports”, “Yahoo Fantasy Sports: Football, Basketball & More”, “Yahoo News: Trending World, Breaking Local & US”, “Yahoo Weather”, “Yahoo OneSearch”, “Yahoo Finance: Real-Time Stocks & Investing News”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “esportes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “esportes