"equation" App Store Keywords Research Case | ASOTools
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"equation" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “equation” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “center parcs”, “rite aid”, “ott”, “status video for whatsapp”, “fox bet”, “rockstar game”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “equation” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword equation from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
equations 43 23 250+ 32
equations solver 43 7 250+ 51
equation helper 43 5 250+ 64
chemical equation balance 39 26 247 132
quadratic equation solver 36 12 250+ 44

The search volume of the core keyword equation in Google App Store reached 31, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Photomath fotomac 72 30
2
Equation Solver variables 50 8
3
Microsoft Math Solver math solver 39 17
4
Math Equation Solver equação 28 9
5
Equation Editor equation editor 16 9
6
Linear Equation Solver linear equation calculator 33 5
7
Algebra - Equation Generator simple equations for algebra 1 ≤5 30
8
Quadratic Equation Solver quadratic equation solver 36 12
9
Mathway: Scan Photos, Solve Problems mathway 69 30
10
Calculator PRO - Free Scientific Equation Solver calc hd pro ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fotomac 72 30 250+ 157
brainly 71 48 250+ 215
mathway 69 30 250+ 163
mathesy 68 38 250+ 198
desmos 62 52 250+ 218

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Photomath photomath 61 22
2
FOTOMAÇ–Son dakika spor haberleri, maç sonuçları spor haberleri 56 25
3
Spor Haberleri spor haberleri 56 25
4
Math Solver - math camera solver 作业帮 19 29
5
NTV Spor - Sporun Adresi ntvspor 31 28
6
AutoMath Photo Calculator auto math 8 7
7
Fanatik fanatik gazetesi 45 10
8
Math Formulas - Offline mathematics solve problem app offline ≤5 5
9
Spor Arena - Güncel Spor Haberleri ajansspor ≤5 30
10
Fanatik eGazete fanatik egazete ≤5 30

These five keywords: “fotomac”, “brainly”, “mathway”, “mathesy”, “desmos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Photomath”, “FOTOMAÇ–Son dakika spor haberleri, maç sonuçları”, “Spor Haberleri”, “Math Solver - math camera solver”, “NTV Spor - Sporun Adresi”, “AutoMath Photo Calculator”, “Fanatik”, “Math Formulas - Offline”, “Spor Arena - Güncel Spor Haberleri”, “Fanatik eGazete”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “equation”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “equation