"ems" App Store Keywords Research Case | ASOTools
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"ems" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ems” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stature”, “gp”, “drink games”, “sup”, “geode”, “love you”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ems” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ems from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mesemsenger 78 26 249 157
krispy krems 61 48 250+ 202
liam hemsworth 58 25 250+ 210
gems 50 67 250+ 116
chris hemsworth 50 51 250+ 224

The search volume of the core keyword ems in Google App Store reached 45, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
EMS Mobile App емс 19 2
2
EMS Pocket Drug Guide ems 1669 ≤5 16
3
EMS NOTES: EMT & PARAMEDIC ESSENTIAL FIELD FACTS paramedics 26 5
4
EMS Pro ems pro ≤5 10
5
EMS+ Retail ems plus ≤5 7
6
EMS Guidebook ems guidebook ≤5 8
7
Stroke Scales For EMS stroke 37 50
8
Catapult EMS catapult ems ≤5 30
9
EMS Champion ems tracking app ≤5 30
10
EMS Go geisinger ems go ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
descargarte 56 58 250+ 240
mazda 3 56 23 249 135
scanner 54 86 250+ 158
scanner app 53 32 250+ 160
tilannehuone 51 54 249 239

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Colony Bank Mobile colony bank 22 44
2
Black Light Icon Pack blacklight design ≤5 30
3
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 30
4
Slotomania™ Free Slots: Casino Slot Machine Games slotomania 42 41
5
Stickman Hook stichman 45 27
6
Dominoes مكاني 2 ≤5 22
7
Expedia Hotels, Flights & Car Rental Travel Deals expidia 68 25
8
Draw Something Classic draw something 36 24
9
Solitaire disseminated 45 56
10
Bloons TD Battles balloons 43 18

These five keywords: “descargarte”, “mazda 3”, “scanner”, “scanner app”, “tilannehuone”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Colony Bank Mobile”, “Black Light Icon Pack”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Slotomania™ Free Slots: Casino Slot Machine Games”, “Stickman Hook”, “Dominoes”, “Expedia Hotels, Flights & Car Rental Travel Deals”, “Draw Something Classic”, “Solitaire”, “Bloons TD Battles”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ems”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ems