"drink games" App Store Keywords Research Case | ASOTools
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"drink games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drink games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “meb”, “app games”, “minecraft bedrock edition”, “random name picker”, “sergeant”, “app video downloader”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drink games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drink games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
drunk games drink bar drinkly ≤5 30 250+ 68
drink em up drinking games ≤5 30 250+ 48
drink making games ≤5 7 250+ 118
cold drink wale games ≤5 17 250+ 180
drink your phone - idrink drinking games (joke) ≤5 15 250+ 155

The search volume of the core keyword drink games in Google App Store reached 36, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Drink Your Phone - iDrink Drinking Games (joke) smouthy 55 60
2
Drink Extreme (Drinking games) liquor game 12 8
3
Drink Simulator - Drink Cocktail &Juice Mixer Joke коктейль 26 10
4
Bubble Tea! tea 55 68
5
Drink Roulette ???? Drinking Games app drinking games 46 14
6
Drink Cocktail Joke drinke 50 31
7
Do or Drink - Drinking Game drinking card game 33 6
8
Drunkin' 🍻 Drinking games yaptım yapmadım oyunu ≤5 15
9
CHUPITO 🎉 Party Drinking Games drinking apps games 12 7
10
Game of Shots (Drinking Games) chots 45 50

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
game stip 73 41 250+ 216
coffee shops 68 13 250+ 74
pintertse 66 30 250+ 249
srades 63 48 250+ 206
slime 60 72 250+ 67

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
GameStop games top 73 56
2
Ball Blocks Crusher - Free Bouncing Balls Games b a l l 50 20
3
Stop - Categories Word Game stop 54 69
4
Heads Up! - The Best Charades Game! heads up 50 32
5
Kill Shot Bravo: Free 3D FPS Shooting Sniper Game gemes free 55 55
6
Free Games - World gamestop france ≤5 27
7
GameFly gamefly 34 29
8
Draw N Guess Multiplayer multiplayer games 48 38
9
Wordscapes word s 66 66
10
DEAD TARGET: Zombie Offline - Shooting Games zombie games 46 32

These five keywords: “game stip”, “coffee shops”, “pintertse”, “srades”, “slime”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “GameStop”, “Ball Blocks Crusher - Free Bouncing Balls Games”, “Stop - Categories Word Game”, “Heads Up! - The Best Charades Game!”, “Kill Shot Bravo: Free 3D FPS Shooting Sniper Game”, “Free Games - World”, “GameFly”, “Draw N Guess Multiplayer”, “Wordscapes”, “DEAD TARGET: Zombie Offline - Shooting Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drink games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drink games