"electric vehicle" App Store Keywords Research Case | ASOTools
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"electric vehicle" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “electric vehicle” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “estimation”, “airpod pro”, “beisbol”, “materialist”, “seltos”, “animos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “electric vehicle” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword electric vehicle from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
charging stations for electric vehicles 38 1 246 19
electric vehicle charging stations 38 1 245 17
electric vehicle charging station 38 1 245 13
electric vehicle news ≤5 30 250+ 108
electric vehicle simulator ≤5 30 250+ 101

The search volume of the core keyword electric vehicle in Google App Store reached 33, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PlugShare: EV & Tesla Charging Station Map charge station 39 8
2
ChargeHub - Find EV & Tesla Charging Stations chargehub 9 13
3
Electric Cars & EV Catalog batterycompare: for ev cars ≤5 30
4
ChargePoint chargepoint 39 14
5
Chargemap - Charging stations borne de recharge 21 8
6
EVNotify - the app for your electric vehicle evnotify ≤5 15
7
Electric Car Driving Sim Original electric car race ≤5 30
8
Electric Vehicle Controller e motor controller ≤5 30
9
NEXTCHARGE - Charging Stations bornes de recharge 21 30
10
Electric Car Driving Simulator 2020 electric car racer ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
telsa 73 21 249 99
car guru 70 26 250+ 121
car gurus 70 21 250+ 105
cars gurus 70 14 250+ 77
tesla 66 38 249 34

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tesla tesla 66 38
2
Electric Car Simulator: Tesla Driving self-driving tesla 21 7
3
App Tesla tesla logistics mobile app ≤5 30
4
Dashboard for Tesla tesla speedometer ≤5 30
5
Tesla Off-Road tesla games 2020 ≤5 30
6
ChargeHub - Find EV & Tesla Charging Stations chargehub 9 13
7
Tesla Quick Settings stats for tesla model s/x/3 ≤5 30
8
Best Tesla Live Wallpaper 2020 Photos tesla model s wallpaper ≤5 30
9
Drive Tesla Model S P100D Eco City self-driving tesla games ≤5 8
10
Cybertruck тесла cybertruck ≤5 9

These five keywords: “telsa”, “car guru”, “car gurus”, “cars gurus”, “tesla”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tesla”, “Electric Car Simulator: Tesla Driving”, “App Tesla”, “Dashboard for Tesla”, “Tesla Off-Road”, “ChargeHub - Find EV & Tesla Charging Stations”, “Tesla Quick Settings”, “Best Tesla Live Wallpaper 2020 Photos”, “Drive Tesla Model S P100D Eco City”, “Cybertruck”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “electric vehicle”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “electric vehicle