"education school" App Store Keywords Research Case | ASOTools
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"education school" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “education school” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “old-school runescape”, “eros”, “funny”, “sunset”, “speedrun”, “gba”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “education school” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword education school from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
baby school education ≤5 5 250+ 108
basic education school bus 3d ≤5 30 249 89
diksha app platform for school education ≤5 25 248 239
diksha platform for school education app download ≤5 24 249 236
diksha app school education ≤5 22 249 223

The search volume of the core keyword education school in Google App Store reached 41, its difficulty level reached 10, and the number of apps related to it reached 248, among them, there are 91 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Education & Learning Math in School Horror Game 2 kids schoolhouse ≤5 27
2
Quality Education School orison school v2 ≤5 30
3
High School Education Adventure المدارس 29 17
4
Crazy Teacher of Math in School Education Learning crazy math teacher in school ≤5 30
5
Lover Math Teacher Valentines Day School Education valentines day playtime ≤5 30
6
ClassDojo class dojo 67 28
7
Classe365 classe365 ≤5 30
8
Education & Learning is Scary Math Teacher barbie basics in education and learning that's me ≤5 6
9
High School Simulator – Fun Learning Game high school games for kids free ≤5 9
10
Crazy Two Headed Math Teacher : School Education baldi s basics game mods easy math ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
favs book 100 37 250+ 160
fobuk 100 30 249 244
googoe classroom 95 28 249 135
google classsroom 95 26 250+ 116

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook fassabook 100 64
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic 65 79
5
Fruit Ninja® spiel 51 59
6
Monster Legends monsters 53 35
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream TV shows & watch the latest movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “favs book”, “fobuk”, “googoe classroom”, “google classsroom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream TV shows & watch the latest movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “education school”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “education school