"electricity" App Store Keywords Research Case | ASOTools
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"electricity" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “electricity” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fastest”, “whatsapp apps downloading”, “bank mandiri”, “ncr”, “prisma”, “anandabazar patrika”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “electricity” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword electricity from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
electricity bill payment online 36 4 250+ 54
adani electricity bill payment 26 39 247 220
electricity bill payment offers 23 7 250+ 83
saudi electricity company 18 30 249 198
b.e.s.t electricity 18 16 250+ 167

The search volume of the core keyword electricity in Google App Store reached 37, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Learn Electrics & Electricity by Yourself electrics 12 4
2
Electrical Engineering Handbook 2020 electromechanical 23 1
3
Electric Shock Simulator electrocution 21 32
4
Balance - Power grid elettricità 12 9
5
Electrical Engineering electrical engineering 33 23
6
Electrician Training - Electricity Course كهربائي 23 18
7
Electricity Sounds electricity sounds ≤5 4
8
Basic Electrical Wiring - Learn Electrical System elerical 23 30
9
Electrical Dictionary electrical engn dict ≤5 30
10
Learn electricity at home artefactos electricos ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
atms 73 12 250+ 98
petytm 61 30 231 125
potentiometer 58 39 250+ 177
piaon 58 20 250+ 131
freeeeeeeeeeee games 55 30 250+ 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Paytm -UPI, Money Transfer, Recharge, Bill Payment petytm 61 30
2
Virtual ATM Machine Simulator: ATM Learning Games банкомат 51 7
3
ATMs - NearMe atm near me 39 11
4
American Bank ATM Cash - Truck Transporter Games cggb mobile banking app ≤5 25
5
Cash App cash app 69 32
6
Atm Mobile Simulator - Atm Simulator atm 56 56
7
ATM Simulator Cash and Money atm simulator cash and money ≤5 30
8
Allpoint® Mobile allpoint atm 29 30
9
ATM Simulator Virtual Bank Cashier Free Kids Game postman games free ≤5 21
10
Ally’s ATM & Cash Locator atms belarus ≤5 30

These five keywords: “atms”, “petytm”, “potentiometer”, “piaon”, “freeeeeeeeeeee games”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Paytm -UPI, Money Transfer, Recharge, Bill Payment”, “Virtual ATM Machine Simulator: ATM Learning Games”, “ATMs - NearMe”, “American Bank ATM Cash - Truck Transporter Games”, “Cash App”, “Atm Mobile Simulator - Atm Simulator”, “ATM Simulator Cash and Money”, “Allpoint® Mobile”, “ATM Simulator Virtual Bank Cashier Free Kids Game”, “Ally’s ATM & Cash Locator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “electricity”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “electricity