"easy hairstyles" App Store Keywords Research Case | ASOTools
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"easy hairstyles" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “easy hairstyles” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ninniler”, “gulf power”, “pages jaunes”, “kabhi khushi kabhie gham”, “graffiti fonts”, “mcalister”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “easy hairstyles” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword easy hairstyles from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
easy hairstyles for short hair 24 3 250+ 45
easy hairstyles for long hair 24 1 250+ 33
hairstyles for long hair easy 24 1 250+ 33
easy hairstyles for kids 18 2 250+ 41
easy hairstyles step by step 11 2 250+ 27

The search volume of the core keyword easy hairstyles in Google App Store reached 34, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hairstyles step by step buns hairstyles 31 1
2
Hairstyles step by step for girls hàir style 61 7
3
Easy Hairstyles penteados fáceis passo a passo ≤5 5
4
Hairstyles Step by Step for Girls - offline hairstyles for girls step by step 6 1
5
50 Cute Hairstyles cute hairstyle ≤5 5
6
Easy Hairstyles(Step by Step) easy hairstyles step by step 11 2
7
Hairstyles step by step for girls simple balo ke design ≤5 6
8
Hairstyles Step by Step DIY american girl doll hairstyles 6 5
9
Hair braids step by step. Simple braids updos for long hair 19 1
10
Offline Hairstyles Step by Step for Girls hairstyles for girls - step by step catalogue ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hair styler 61 12 250+ 121
hàir style 61 7 250+ 100
short hairstyles 58 5 250+ 40
hair styles men 58 2 250+ 46
short hair styles 58 2 250+ 44

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Toca Hair Salon 4 hair salon 57 54
2
Men Hair Style - Photo Editor perm hair 30 3
3
Women Hair Style Photo Editor hair styler app 19 4
4
Hair Styler Salon hair styler salon 6 9
5
Hair Styler Photo Editor какая стрижка мне подойдет по фото ≤5 3
6
Hairstyle 2019 sweetheart hairstyle ≤5 30
7
Hair Style For Men hairstyle men 39 2
8
Superstar Hair Salon curling hair 33 9
9
Boy Hair Style boy hair changer for boys ≤5 30
10
Hairstyle Changer 2020 - HairStyle & HairColor Pro hair style 50 24

These five keywords: “hair styler”, “hàir style”, “short hairstyles”, “hair styles men”, “short hair styles”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Toca Hair Salon 4”, “Men Hair Style - Photo Editor”, “Women Hair Style Photo Editor”, “Hair Styler Salon”, “Hair Styler Photo Editor”, “Hairstyle 2019”, “Hair Style For Men”, “Superstar Hair Salon”, “Boy Hair Style”, “Hairstyle Changer 2020 - HairStyle & HairColor Pro”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “easy hairstyles”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “easy hairstyles