"plants vs zombies 2" App Store Keywords Research Case | ASOTools
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"plants vs zombies 2" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “plants vs zombies 2” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tie dying”, “runner”, “mehndi designs”, “emacs”, “youtube audio library”, “tip calc”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “plants vs zombies 2” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword plants vs zombies 2 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
plants vs zombies 2 garden warfare 33 36 250+ 196
garden warfare 2 plants vs zombies 33 30 248 169
plants vs. zombies garden warfare 2 33 26 248 173
plants vs zombies garden warfare 2 33 26 248 171
zombies vs plants garden warfare 2 33 24 250+ 146

The search volume of the core keyword plants vs zombies 2 in Google App Store reached 41, its difficulty level reached 24, and the number of apps related to it reached 248, among them, there are 144 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Plants vs. Zombies™ 2 Free zombies va plants 51 19
2
Plants vs. Zombies FREE zoombi 56 39
3
Plants vs. Zombies™ Heroes plant vs zombie garden warfare 2 33 28
4
Guide to Pro Plants vs Zombies 2 guide to pro plants vs zombies ≤5 30
5
Plants vs Goblins 2 plants vs goblins 1 2 3 4 ≤5 18
6
Plants vs. Zombies™ Watch Face guide for plants vs zombies ≤5 13
7
Learn to Draw Zombies Vs Plant stickers de plantas vs zombies para whatsapp ≤5 11
8
Plants Battle II threepeater vs 999 gargantuar zombies ≤5 20
9
Zombie Harvest zombie fruits ≤5 30
10
Flower Zombie War flower vs zombie war 2 ≤5 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fobuk 100 30 249 244
twitches 85 16 250+ 81
best buu 82 53 249 227
tatget 82 20 250+ 107
trger 82 20 250+ 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleep - Free Team Messenger pescebok 100 5
2
Fruit Ninja® spiel 51 59
3
Candy Crush Soda Saga sagas 50 33
4
Facebook ficpok 100 72
5
DC Legends: Fight Superheroes bat-man 63 54
6
Roblox roblocxx 88 63
7
My Talking Angela angele 61 61
8
HSK Online — HSK Study and Exams hsk 30 32
9
Solitaire jeusc 53 30
10
Minecraft minecraft 80 95

These five keywords: “fobuk”, “twitches”, “best buu”, “tatget”, “trger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “plants vs zombies 2”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “plants vs zombies 2