"earthquake" App Store Keywords Research Case | ASOTools
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"earthquake" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “earthquake” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wallapaper”, “dells”, “wikipedia”, “european map”, “corriere dello sport”, “pix”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “earthquake” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword earthquake from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
earthquake california 55 14 250+ 96
california earthquakes 55 12 250+ 86
earthquakes 44 17 250+ 51
los angeles earthquake 43 44 250+ 216
bay area earthquake 43 28 249 154

The search volume of the core keyword earthquake in Google App Store reached 56, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 52 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Earthquake Alerts - US & Worldwide Earthquakes eathquake 63 22
2
Earthquake Alert! esrthquake 40 8
3
Volcanoes & Earthquakes volcano 41 40
4
🚨 Earthquake Network - Realtime alerts sismos 28 11
5
Earthquakes Tracker earthquake tracker 22 11
6
Earthquake Alerts quakefeed earthquake alerts 6 7
7
LastQuake emsc 23 32
8
MyShake earthquake california 55 14
9
3D Earthquake 3d quakes ≤5 30
10
Little Panda Earthquake Safety miu miu 39 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
eathquake 63 22 250+ 130
radar weather 63 17 250+ 125
weatherbug radar 63 15 250+ 129
erthquake 63 13 249 103
earth quake 63 4 250+ 44

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Earthquake Alerts - US & Worldwide Earthquakes erthquake 63 13
2
Earthquake Alert! esrthquake 40 8
3
LastQuake emsc 23 32
4
Earthquake Tracker - Latest quakes, Alerts & Map quakes 24 13
5
Earthquakes Tracker earthquake tracker 22 11
6
🚨 Earthquake Network - Realtime alerts sismos 28 11
7
Quake & Volcanoes: 3D Globe of Volcanic Eruptions volcanic eruptions 39 8
8
Earthquake Alerts quakefeed earthquake alerts 6 7
9
Vibration Meter fay hattı 18 28
10
ShakeAlertLA los angeles earthquake 43 44

These five keywords: “eathquake”, “radar weather”, “weatherbug radar”, “erthquake”, “earth quake”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “My Earthquake Alerts - US & Worldwide Earthquakes”, “Earthquake Alert!”, “LastQuake”, “Earthquake Tracker - Latest quakes, Alerts & Map”, “Earthquakes Tracker”, “🚨 Earthquake Network - Realtime alerts”, “Quake & Volcanoes: 3D Globe of Volcanic Eruptions”, “Earthquake Alerts”, “Vibration Meter”, “ShakeAlertLA”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “earthquake”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “earthquake