"dunk" App Store Keywords Research Case | ASOTools
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"dunk" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dunk” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hagen”, “bnp”, “taiwan”, “daft”, “drogaria araujo”, “electrónica música”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dunk” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dunk from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dunkin donuts 70 33 249 169
dunkin’ donuts 70 26 249 146
dunkin' donuts 59 30 249 168
dunkin 55 43 250+ 207
dunkirk 55 42 249 206

The search volume of the core keyword dunk in Google App Store reached 36, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Flip Dunk dunking 26 7
2
Dobre Dunk donut dunk 44 30
3
Dunk Shot drop shot 24 14
4
Dunk Hit dunk hit 14 19
5
Flappy Dunk floopy dunk 43 50
6
NBA Dunk - Play Basketball Trading Card Games scottie pippen 51 42
7
Dunk infinite dunk ≤5 31
8
Dunk n Beat dunk n beat ≤5 30
9
Flipper Dunk flipper dunk 14 19
10
Basket Dunk 3D basketball dunk 3d ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mynba 93 23 248 136
bings 77 20 249 113
docdoc go 73 30 249 202
duck duck go 71 19 249 121
pokey mann 68 61 250+ 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MyNBA2K21 mba 2k21 60 19
2
MyNBA2K20 nba2020 45 30
3
Locker Codes nba2k locker codes 21 41
4
NBA 2K Mobile Basketball 2k 46 36
5
NBA Dunk - Play Basketball Trading Card Games scottie pippen 51 42
6
NBA LIVE Mobile Basketball nba 83 52
7
NBA NOW Mobile Basketball Game nba all star 2020 21 30
8
Basketball Fantasy Manager 2k20 ???? NBA Live Game nba gm 11 8
9
Madden NFL 21 Companion muthead 33 44
10
Los Angeles Lakers lakers 63 34

These five keywords: “mynba”, “bings”, “docdoc go”, “duck duck go”, “pokey mann”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MyNBA2K21”, “MyNBA2K20”, “Locker Codes”, “NBA 2K Mobile Basketball”, “NBA Dunk - Play Basketball Trading Card Games”, “NBA LIVE Mobile Basketball”, “NBA NOW Mobile Basketball Game”, “Basketball Fantasy Manager 2k20 ???? NBA Live Game”, “Madden NFL 21 Companion”, “Los Angeles Lakers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dunk”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dunk