"dungeons and dragons" App Store Keywords Research Case | ASOTools
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"dungeons and dragons" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dungeons and dragons” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bio”, “super b”, “zz top”, “likes video”, “correspondence”, “man-eating”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dungeons and dragons” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dungeons and dragons from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dungeons and dragons beyond 50 20 249 133
dungeons and dragons online 31 19 250+ 154
dungeons and dragons dice 24 6 249 56
dungeons and dragons character sheet 18 6 246 67
dungeons and dragons character 14 8 249 96

The search volume of the core keyword dungeons and dragons in Google App Store reached 47, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 102 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
D&D Style Medieval Fantasy RPG (Choices Game) larping 38 21
2
D&D Beyond d&d beyond 50 21
3
D&D 5e Character Keep dugeons and dragons 12 13
4
Spells List D&D 5th Edition spell 51 65
5
D&D Beyond Player Tools - mobile character sheets dungeons and dragons beyond 50 20
6
Monsters & Generators for D&D encounterplus for d&d 5e ≤5 8
7
Fifth Edition Character Sheet dnd character sheet 29 8
8
5e Character 5e player's handbook 18 17
9
5e Bestiary bestiario 21 21
10
D&D Lords of Waterdeep lords of waterdeep 20 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
パズドラ 55 53 250+ 229
aaronic 53 59 250+ 246
chivw 53 58 250+ 245
dice roller 52 38 250+ 62
rpg 51 94 250+ 215

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PADDB padguide ≤5 22
2
ねこぷち にゃんことべるかな!? 〜ねこジャンプミニゲーム〜 ≤5 30
3
Dragon War Hero Puzzle puzzle and dragon 15 19
4
Multiplayer for Puzzle & Dragons optimizer for puzzle and dragons ≤5 23
5
Line Puzzle: String Art string hylla 28 49
6
Dragon+ dragon+ magazine 8 13
7
Jewels Dragon Quest jewels dragon quest ≤5 30
8
無限連鎖 !ブロックブレイカーズ パズドラ全国マルチ掲示板 for パズル&ドラゴンズ ≤5 30
9
Dino Puzzle Dinosaur Games for Kids & Toddler ❤️???? dinopuzzle for toddlers ≤5 30
10
ぷよっと解析くん puyo 16 31

These five keywords: “パズドラ”, “aaronic”, “chivw”, “dice roller”, “rpg”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PADDB”, “ねこぷち”, “Dragon War Hero Puzzle”, “Multiplayer for Puzzle & Dragons”, “Line Puzzle: String Art”, “Dragon+”, “Jewels Dragon Quest”, “無限連鎖 !ブロックブレイカーズ”, “Dino Puzzle Dinosaur Games for Kids & Toddler ❤️????”, “ぷよっと解析くん”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dungeons and dragons”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dungeons and dragons