"drugs" App Store Keywords Research Case | ASOTools
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"drugs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drugs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “acc”, “knuckle”, “juegis”, “the dark knight rises”, “video mate apps”, “d&d beyond”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drugs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drugs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
drugs.com 33 5 249 94
drugs com 33 5 249 73
antiviral drugs 24 13 250+ 91
long's drugs 24 5 250+ 51
kinney drugs 22 45 249 247

The search volume of the core keyword drugs in Google App Store reached 42, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Drugs.com Medication Guide tramadol 58 46
2
KnowDrugs Drug Checking mdma 51 44
3
Dope Wars Classic cocain 48 28
4
Drugs Dictionary (Free) ondansetron 50 29
5
Drug Mafia - Weed Dealer Simulator dealings 43 47
6
Drugs Dictionary Offline: FREE keppra 43 30
7
Drugs Dictionary Offline - Drug A-Z List drugs dictionary offline 2019 ≤5 30
8
Drugs (Classifications,Dosage & Dictionary) analgesic 43 22
9
GoodRx: Prescription Drugs Discounts & Coupons App good rx 58 14
10
Nurse’s Drug Handbook the handbook ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
aaptoid 72 59 250+ 236
instrução técnica 61 54 249 245
riteaide 58 52 250+ 234
riteaid 58 48 250+ 220
tramadol 58 46 249 216

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Downloader by AFTVnews apptoid 72 37
2
Sideload Launcher - Android TV side 43 52
3
Smart TV APK downloader inmart tv ≤5 13
4
Pill Reminder & Medication Tracker - Medisafe pillboxes 29 44
5
Puffin TV Browser orphan 46 36
6
HALauncher - Android TV halauncher ≤5 10
7
Oxford Dictionary of English : Free dictoinary 75 18
8
Fabulous: Daily Motivation & Habit Tracker fabulos 45 26
9
Raft Survival: Ocean Nomad - Simulator raft 55 56
10
Chromecast built-in built-in 23 37

These five keywords: “aaptoid”, “instrução técnica”, “riteaide”, “riteaid”, “tramadol”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Downloader by AFTVnews”, “Sideload Launcher - Android TV”, “Smart TV APK downloader”, “Pill Reminder & Medication Tracker - Medisafe”, “Puffin TV Browser”, “HALauncher - Android TV”, “Oxford Dictionary of English : Free”, “Fabulous: Daily Motivation & Habit Tracker”, “Raft Survival: Ocean Nomad - Simulator”, “Chromecast built-in”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drugs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drugs