"drivers license" App Store Keywords Research Case | ASOTools
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"drivers license" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drivers license” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “calender 2020”, “slum”, “usa today”, “jet ski”, “l o v e y o u”, “candy crush soda saga”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drivers license” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drivers license from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
drivers license test 28 3 250+ 31
louisiana drivers license 17 4 250+ 33
fake drivers license 17 3 249 47
drivers license practice test 14 2 250+ 31
texas drivers license test 11 1 250+ 29

The search volume of the core keyword drivers license in Google App Store reached 43, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Scannr - Driver's license scanner (ID check) licensing 50 8
2
LA Wallet louisiana 38 50
3
Driver license: scanner, reader, decode, get info driver's license 53 13
4
DMV Permit Practice, Drivers Test & Traffic Signs itestdrive 51 58
5
Online Driving license Status Check & Apply Guide license check 23 3
6
CA DMV dmv 60 65
7
Driving Licence Status Check Online drivery licence 53 30
8
Permit Test Prep Iowa IA DMV - Driver's License Ed iowa dmv 11 1
9
Texas Driver License Test texas drivers license test 11 1
10
Hawaii Driver License 2020 hawaii driver license 19 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
driving 65 82 250+ 182
ca 60 68 250+ 39
dmv 60 65 250+ 20
il 56 66 250+ 228
ed 56 65 250+ 20

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Racing in Car 2 free. games. download 58 58
2
Dr. Driving dr 68 78
3
Driving School Sim - 2020 driving school 48 41
4
Extreme Car Driving Simulator car 68 100
5
Car Driving School 2020: Real Driving Academy Test gàmes car 53 30
6
????????Car Driving School Simulator ???????? eux de voiture 36 37
7
Ultimate Car Driving Simulator games car 53 28
8
City Racing 2: Buy Super Car Pack with Only $1! car city 2 ≤5 11
9
Top Fuel Hot Rod - Drag Boat Speed Racing Game hot rod 28 22
10
Driving Academy: Car Games & Driver Simulator 2020 dirigir 36 31

These five keywords: “driving”, “ca”, “dmv”, “il”, “ed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Racing in Car 2”, “Dr. Driving”, “Driving School Sim - 2020”, “Extreme Car Driving Simulator”, “Car Driving School 2020: Real Driving Academy Test”, “????????Car Driving School Simulator ????????”, “Ultimate Car Driving Simulator”, “City Racing 2: Buy Super Car Pack with Only $1!”, “Top Fuel Hot Rod - Drag Boat Speed Racing Game”, “Driving Academy: Car Games & Driver Simulator 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drivers license”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drivers license