"trainer" App Store Keywords Research Case | ASOTools
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"trainer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “trainer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lecco”, “epub reader”, “metro market”, “vr chat”, “bungalo”, “hunchback”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “trainer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword trainer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
trainers 53 14 250+ 89
national athletic trainers' association 46 22 250+ 124
waist trainer 46 13 250+ 102
personal trainers 45 17 250+ 133
nike trainers 43 30 249 109

The search volume of the core keyword trainer in Google App Store reached 42, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Keep Trainer - Workout Trainer & Fitness Coach keep fit 16 21
2
Home Workout - No Equipment fitness 56 78
3
Workout Trainer: home fitness coach entrenador personal 24 18
4
Home Workouts Personal Trainer free personal trainer 6 9
5
Rhythm Trainer ритм 18 14
6
Gym Trainer - Workout Gym Trainer & Fitness Coach gym trainer 20 16
7
Clefs: Music Reading Trainer clefs 29 14
8
Fighting Trainer learn karate 12 4
9
AI Trainer - Daily Home Workout fitness ai 12 16
10
Super Trainer champion trainer ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
coromo 73 39 250+ 216
adidas 70 26 245 152
smart pet 68 16 250+ 94
poguemo 68 11 118 86
raiding 66 47 250+ 220

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coromon pockemonn 68 36
2
Google Chrome: Fast & Secure chrome 76 47
3
Chrome Beta extensions for chrome 56 38
4
EvoCreo - Lite: Pocket Monster & Master Trainer pocket monsters 20 17
5
Terrapets terrapets ≤5 30
6
Nexomon nexomon 37 29
7
TapCreo creo 26 32
8
RPG Bonds of the Skies bonds of the skies ≤5 30
9
Monster World - Fire joey rattata pokemon animation ≤5 24
10
MON BLAST! corp monsters ≤5 17

These five keywords: “coromo”, “adidas”, “smart pet”, “poguemo”, “raiding”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coromon”, “Google Chrome: Fast & Secure”, “Chrome Beta”, “EvoCreo - Lite: Pocket Monster & Master Trainer”, “Terrapets”, “Nexomon”, “TapCreo”, “RPG Bonds of the Skies”, “Monster World - Fire”, “MON BLAST!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “trainer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “trainer