"drive test" App Store Keywords Research Case | ASOTools
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"drive test" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drive test” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “alfred camera”, “prt”, “centre”, “how to draw anime”, “arogya setu app”, “fond”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drive test” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drive test from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
drive tests 51 4 250+ 45
test drive unlimited 2 23 20 250+ 190
test drive unlimited 3 19 18 250+ 216
drive test nsw 19 30 250+ 47
car test drive 14 8 250+ 134

The search volume of the core keyword drive test in Google App Store reached 41, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 71 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
DMV Permit Practice, Drivers Test & Traffic Signs itestdrive 51 58
2
PA Driver’s Practice Test penndot 36 45
3
DMV Hub - 2020 Driving Test dmv driving test 26 2
4
Car Driving School 2020: Real Driving Academy Test gàmes car 53 30
5
City Car Driving & Parking School Test Simulator parallel parking 26 11
6
Driving Theory Test Free 2020 for Car Drivers dvla theory test 29 1
7
Drivers Ed: US Driving Test 2020 Free driving lessons on demand ≤5 30
8
DMV Practice Test 2020 dmv practice test 36 4
9
Practice Test USA & Road Signs road sign 43 22
10
G1 Test Genie: Drivers Test Practice Ontario 2020 g1 genius ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
teste 73 35 250+ 170
driving 65 82 250+ 182
dmv 60 65 250+ 20
ed 56 65 250+ 20
academy 55 70 250+ 45

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Brain Test: Tricky Puzzles brain games 48 43
2
Speedtest by Ookla speeddtest 90 32
3
Brain Test 2: Tricky Stories vrain test 2 31 30
4
Internet speed test Meter- SpeedTest Master speed testers 90 11
5
Love Test Calculator - Compatibility Tester Prank the love test 43 5
6
BFF Friendship Test bff 44 33
7
love test quieren 43 50
8
Aptitude test. Personality test games психологический тест кокотесты ≤5 30
9
The Hardest IQ Test 儿童iq益智图书 ≤5 30
10
SPEEDCHECK Internet Speed Test what's my internet speed 43 12

These five keywords: “teste”, “driving”, “dmv”, “ed”, “academy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Brain Test: Tricky Puzzles”, “Speedtest by Ookla”, “Brain Test 2: Tricky Stories”, “Internet speed test Meter- SpeedTest Master”, “Love Test Calculator - Compatibility Tester Prank”, “BFF Friendship Test”, “love test”, “Aptitude test. Personality test games”, “The Hardest IQ Test”, “SPEEDCHECK Internet Speed Test”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drive test”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drive test