"dresses" App Store Keywords Research Case | ASOTools
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"dresses" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dresses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “convert pdf to excel”, “francais”, “bernal”, “sages”, “letg”, “lady gaga songs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dresses” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dresses from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bridesmaids dresses 48 2 250+ 36
dresses up games 41 21 250+ 169
homecoming dresses 41 5 250+ 43
wedding dresses 40 19 250+ 36
plus size dresses 39 8 250+ 54

The search volume of the core keyword dresses in Google App Store reached 45, its difficulty level reached 36, and the number of apps related to it reached 250+, among them, there are 79 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yes, that dress! yes 50 62
2
Trendy Fashion Styles Dress Up dress up 41 69
3
Azazie: Wedding & Bridesmaid & Flower Girl Dresses bridesmaids dresses 48 2
4
Princess Dress up Games - Princess Fashion Salon dressing 34 22
5
Glitter Dresses Coloring Book - Drawing pages clothing book ≤5 30
6
Glitter Dresses Coloring Book For Kids sukienki dla dziewczynek 21 30
7
Dresses Coloring Book Glitter glitter dress coloring for kids ≤5 30
8
Dress Up Games Free dress-up games 41 21
9
???? Sophie Fashionista - Dress Up Game jogos de maquiagem e vestir 6 15
10
Party Wear Dresses party dress 25 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sofia vergara 60 43 250+ 211
yess 56 19 250+ 114
africans 56 1 250+ 23
miracolours 55 32 246 171
princesss 55 18 250+ 167

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sofia Carson Perfect Ringtones sofia castro 34 26
2
Call Simulator from Princess Sofia pricesa sofia 45 16
3
Sofia Carson Wallpaper HD 2020 sofiya wallpaper ≤5 2
4
♛Beautiful princess dresses for Sofia ✩ ♛ beautiful princess 16 9
5
Sofia,first with Horse sofia in the first 46 43
6
Adventure Princess Sofia Run - First Game princess fiona 28 40
7
Sophia - My Little Sis sophia 37 44
8
Princess unicorn adventure jungle sofya 26 20
9
How To Draw Princess sofia ka software ≤5 17
10
???????? Princess sofia : Cooking Games for Girls princesita sofia 45 15

These five keywords: “sofia vergara”, “yess”, “africans”, “miracolours”, “princesss”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sofia Carson Perfect Ringtones”, “Call Simulator from Princess Sofia”, “Sofia Carson Wallpaper HD 2020”, “♛Beautiful princess dresses for Sofia ✩ ♛”, “Sofia,first with Horse”, “Adventure Princess Sofia Run - First Game”, “Sophia - My Little Sis”, “Princess unicorn adventure jungle”, “How To Draw Princess”, “???????? Princess sofia : Cooking Games for Girls”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dresses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dresses