"dress" App Store Keywords Research Case | ASOTools
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"dress" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dress” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “alfabeto”, “reciept”, “pinturillo”, “cupertino”, “pant”, “drums set”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dress” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dress from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
addressing 58 32 250+ 148
addressed 58 22 250+ 178
girls dress 51 20 250+ 111
dressed girls 51 13 250+ 118
agedress 48 36 250+ 186

The search volume of the core keyword dress in Google App Store reached 49, its difficulty level reached 76, and the number of apps related to it reached 250+, among them, there are 118 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yes, that dress! dresses 45 42
2
combyne - Outfit ideas ???????? & outfit creation clothes 50 39
3
Anime Dress Up: Cute Anime Girls Maker cute girls 37 15
4
Next: Shop Fashion & Homeware נקסט 43 34
5
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 29
6
Beauty Queen Dress Up - Star Girl Fashion star girls 46 27
7
Pastel Monster Doll Dress up: Magical Pastel Doll magical girl dress up pastel monster avatar ≤5 30
8
Little Panda's Shopping Mall اريد العاب بيبي باص العاب بيبي باص العاب بيبي باص العاب بيبي باص ≤5 19
9
Mind Dress: Build your minimalist capsule wardrobe wardrobe 42 40
10
Azazie: Wedding & Bridesmaid & Flower Girl Dresses wedding dress 46 47

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
airexpresse 83 30 22 9
dagiti 68 62 250+ 245
dadit 68 30 250+ 228
asos 67 30 249 180
pongerest 66 46 250+ 222

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airexpress.lk airexpress 20 32
2
AirPlay Mirroring Receiver airplay server eshare ≤5 30
3
Super Deals In AliExpress Online Shopping App super deals ≤5 30
4
Aeroexpress aeroexpress online ≤5 30
5
china shopping online vipshop ≤5 30
6
AliExpress Super Deals superdeals 11 33
7
TL Air Express island air express ≤5 20
8
Linio - Comprar en línea linio 42 41
9
Online Shopping Mixer gearbest'a=0 ≤5 30
10
速卖通卖家 速卖通卖家 ≤5 30

These five keywords: “airexpresse”, “dagiti”, “dadit”, “asos”, “pongerest”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Airexpress.lk”, “AirPlay Mirroring Receiver”, “Super Deals In AliExpress Online Shopping App”, “Aeroexpress”, “china shopping online”, “AliExpress Super Deals”, “TL Air Express”, “Linio - Comprar en línea”, “Online Shopping Mixer”, “速卖通卖家”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dress”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dress