"drag racing" App Store Keywords Research Case | ASOTools
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"drag racing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drag racing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “optimus prime”, “little caesars pizza”, “baloon”, “deathly hallows”, “puppy training”, “games-games”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drag racing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drag racing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
drag racings 38 15 250+ 108
racing drag 38 15 250+ 107
drag racing games 25 21 250+ 160
drag cars racing 18 15 250+ 149
nhra drag racing 15 11 250+ 105

The search volume of the core keyword drag racing in Google App Store reached 42, its difficulty level reached 38, and the number of apps related to it reached 250+, among them, there are 118 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Drag Racing drag race 38 23
2
Pro Series Drag Racing drag 43 66
3
Door Slammers 2 Drag Racing dragging 43 30
4
Top Fuel Hot Rod - Drag Boat Speed Racing Game hot rod 28 22
5
Drag Racing: Streets racing drag games 12 17
6
Dragster Mayhem - Top Fuel Drag Racing dragster racing 38 14
7
Nitro Nation Drag & Drift nitto 26 45
8
Racing Classics PRO: Drag Race & Real Speed drag race real ≤5 12
9
Big Rig Racing truck big 28 7
10
CSR Racing 2 – Free Car Racing Game racing 54 93

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
xcars 72 53 250+ 232
£1 68 20 250+ 138
السبق 66 41 249 245
real 63 93 250+ 190
driver 63 67 250+ 161

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
CarX Drift Racing 2 drftin 45 16
2
CarX Drift Racing xcar drifting 34 15
3
CarX Highway Racing hi way 41 38
4
CarX Drift Racing Lite car x drifting racing lite ≤5 22
5
X-Car.Заказ такси xcar 8 25
6
Drift Racing X красотулька ≤5 25
7
Spintrials Offroad Car Driving & Racing Games 2020 biler 26 16
8
CARFAX Car Care carfox 55 38
9
Car Simulator 2020 voitures 45 38
10
Torque Burnout burned out 46 25

These five keywords: “xcars”, “£1”, “السبق”, “real”, “driver”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “CarX Drift Racing 2”, “CarX Drift Racing”, “CarX Highway Racing”, “CarX Drift Racing Lite”, “X-Car.Заказ такси”, “Drift Racing X”, “Spintrials Offroad Car Driving & Racing Games 2020”, “CARFAX Car Care”, “Car Simulator 2020”, “Torque Burnout”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drag racing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drag racing