"black and white" App Store Keywords Research Case | ASOTools
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"black and white" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “black and white” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “huawei watch gt 2”, “enceintes”, “lucifer”, “evils”, “silkworm”, “youtune”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “black and white” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword black and white from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
white and black wallpaper 45 30 250+ 34
photo black and white 34 8 250+ 89
black and white photos 34 8 250+ 76
pokemon black and white 31 21 250+ 170
white and black 31 4 250+ 30

The search volume of the core keyword black and white in Google App Store reached 41, its difficulty level reached 33, and the number of apps related to it reached 250+, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Black and White Photo photo black and white 34 8
2
Black and White Camera negras y blancas 31 4
3
black and white photography chiaroscuro 34 36
4
Black And White Photo Effect black n white 7 3
5
Hypocam blackandwhite 48 6
6
Black and White Photo Editor black white background 19 30
7
Black & White Theme black and white theme for mobile ≤5 2
8
Banda Pro Black & White Photo & Camera For you ## black and white camera 14 12
9
BlackCam - Black&White Camera provoke 38 19
10
Image Colorizer - Colorize Black and White Photos colorization video 23 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
black 68 78 250+ 99
wallpaper black 63 5 250+ 42
blask wallpaper 63 30 250+ 42
dark 60 76 250+ 90
okay cupid 56 16 250+ 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
black black games 27 15
2
BLK - Meet Black singles nearby! blackwhole 50 25
3
Black Wallpaper, AMOLED, Dark Background: Darkify dark background 39 12
4
Pitch Black Wallpaper wallpaper black 63 5
5
Black Wallpaper: Art, Dark, Amoled oscuros 33 10
6
Black Wallpapers - 4K Dark & AMOLED Backgrounds hd black wallpapers 43 7
7
Black Screen - A Simple Black Screen App black screen 56 15
8
Black Dating: Black Singles Meet & Dating App black dating app 17 9
9
Infinity Black Ops - New Action Games 2020 Offline black ips 4 36 23
10
Pure Black Keyboard Theme black keyboard 9 17

These five keywords: “black”, “wallpaper black”, “blask wallpaper”, “dark”, “okay cupid”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “black”, “BLK - Meet Black singles nearby!”, “Black Wallpaper, AMOLED, Dark Background: Darkify”, “Pitch Black Wallpaper”, “Black Wallpaper: Art, Dark, Amoled”, “Black Wallpapers - 4K Dark & AMOLED Backgrounds”, “Black Screen - A Simple Black Screen App”, “Black Dating: Black Singles Meet & Dating App”, “Infinity Black Ops - New Action Games 2020 Offline”, “Pure Black Keyboard Theme”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “black and white”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “black and white