"dominos pizza" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dominos pizza” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bdoo”, “fortnite item shop”, “edit photos”, “boca juniors”, “flight tracking”, “dentist”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dominos pizza” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dominos pizza from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pizza dominos 45 10 248 65
dominos pizza online 29 13 248 80
dominos pizza online order 28 12 248 95
dominos pizza promo 18 20 248 138
pizza dominos app 11 7 248 67

The search volume of the core keyword dominos pizza in Google App Store reached 62, its difficulty level reached 12, and the number of apps related to it reached 248, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Domino's Pizza USA domano 80 37
2
Delivery Experience dominoes delivery 36 21
3
Domino’s Pizza Caribbean prato cheio pizzaria ≤5 30
4
دومينوز بيتزا Domino’s Pizza دومينوز 37 17
5
Domino's Pizza Bangladesh jubilant foodworks 21 37
6
Domino's Canada dominos canada 16 13
7
Coupons for Dominos Pizza promo codes - CouponApps dominos promo codes ≤5 30
8
Pizza Hut - Food Delivery & Takeout pizza hurtz 77 18
9
Domino’s Pizza St Lucia daminos pizza 73 22
10
Domino's Pizza Switzerland dominos pizza tracker ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
madonald 85 43 246 193
mcds 85 25 243 153
mc donall 85 30 248 12
mac donalls 85 30 247 161
mc donalls 85 30 247 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
McDonald's mcds 85 25
2
McDonald's ماكدونالدز 47 24
3
Happy Meal App heapy meal 41 30
4
McDonald's Events/Deploy Hub mcdonald's events/deploy hub ≤5 30
5
McDonald’s App - Caribe cupons mcdonald's 16 12
6
McDelivery PH mcdonalds delivery 42 22
7
McDelivery Japan mcdonald s japan 12 30
8
McDonald's Bonn mces ≤5 31
9
McDonald's Travel mcdonald's france ≤5 24
10
My Macca's Review maccas ≤5 30

These five keywords: “madonald”, “mcds”, “mc donall”, “mac donalls”, “mc donalls”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “McDonald's”, “McDonald's”, “Happy Meal App”, “McDonald's Events/Deploy Hub”, “McDonald’s App - Caribe”, “McDelivery PH”, “McDelivery Japan”, “McDonald's Bonn”, “McDonald's Travel”, “My Macca's Review”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dominos pizza”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dominos pizza