"flight tracking" App Store Keywords Research Case | ASOTools
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"flight tracking" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “flight tracking” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “what”, “caracteristicas”, “koalas”, “microblading”, “terjemahan”, “código postal”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “flight tracking” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword flight tracking from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
flight tracking apps 9 6 250+ 81
air flight tracking ≤5 5 250+ 84
airline flight status tracking ≤5 7 250+ 114
airline flight tracking ≤5 5 250+ 96
flight tracking app live ≤5 5 250+ 88

The search volume of the core keyword flight tracking in Google App Store reached 51, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Flight Tracker - Radar Status Free pro رادار راصد ≤5 32
2
Manchester Airport manchester airport parking 28 8
3
Da Nang Airport: Flight Tracker danang 31 40
4
Flightradar.live mi flight radar pro ≤5 8
5
Kuwait Airport Guide - Flight information KWI kuwait airport flight information ≤5 30
6
Ethiopian Cargo cal cargo airlines app ≤5 30
7
Flight Status flightstatus ≤5 8
8
New Orleans Airport (MSY) Info + Flight Tracker new orleans airport rome ≤5 30
9
LaGuardia Airport (LGA) Info + Flight Tracker laguardia airport 22 37
10
Nashville Airport (BNA) Info + Flight Tracker nashville international airport 11 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tubifly 80 68 249 246
irnb 80 30 248 231
tracking ups 75 19 250+ 114
sky skanner 73 27 250+ 138
skyscannet 73 22 250+ 129

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Flightradar24 Flight Tracker fightradar 24 58 32
2
Hungry Shark Evolution shark 57 71
3
GoNoodle - Kids Videos iyacht 51 58
4
Travelzoo travelzoo 36 21
5
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
6
Google Drive google drivs 85 42
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
Skype - free IM & video calls skype 71 27
9
FaceApp — Face Editor & Beauty Makeover adaee 63 64
10
Free Music Player(Download Now)+Podcast Downloader chad kroeger 38 45

These five keywords: “tubifly”, “irnb”, “tracking ups”, “sky skanner”, “skyscannet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Flightradar24 Flight Tracker”, “Hungry Shark Evolution”, “GoNoodle - Kids Videos”, “Travelzoo”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Google Drive”, “Spotify: Listen to new music, podcasts, and songs”, “Skype - free IM & video calls”, “FaceApp — Face Editor & Beauty Makeover”, “Free Music Player(Download Now)+Podcast Downloader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “flight tracking”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “flight tracking