"domains" App Store Keywords Research Case | ASOTools
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"domains" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “domains” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “the wizard of oz”, “the lion king”, “architecture”, “cobalt”, “manipulation”, “photo recovery”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “domains” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword domains from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
google domains 39 39 250+ 222
free domains 33 11 250+ 81
expired domains 28 38 250+ 203
domains game 9 19 250+ 172
domains by stu ≤5 30 250+ 195

The search volume of the core keyword domains in Google App Store reached 35, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 70 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dynadot – Domain Search and Management free domains 33 11
2
Namecheap domain name 41 12
3
GoDaddy hodaddy 65 50
4
Domain Generator dominios web 9 11
5
Domainr domainr 8 31
6
Domain Monitor - Expiry Checker domain authority checker 29 5
7
Freenom world (Get free domain) freenom 39 36
8
Domain Check - The Official Domain Checker App domain check 24 8
9
GoDaddy Investor godaddy investor ≤5 30
10
Expired Domains Finder expired domain finder ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gemail 100 52 248 208
gamail 100 51 249 203
gimail 100 41 248 179
lyoutup 100 30 250+ 234
hot maill 100 30 250+ 22

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gmail giamail 100 74
2
myMail: Email App for Gmail, Hotmail & AOL E-Mail почту 61 42
3
Gmail Go google jmail 55 30
4
Email - Mail for Gmail Outlook & All Mailbox имел 6 33
5
Mail.ru - Email App mail.ru 56 24
6
Outlook, Hotmail and more Emails correos enviados 26 15
7
Samsung Email correo eletrnico 56 22
8
Google Drive googledi 85 49
9
Share2Self gimail 100 41
10
Email - Lightning Fast & Secure Mail msil 77 27

These five keywords: “gemail”, “gamail”, “gimail”, “lyoutup”, “hot maill”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gmail”, “myMail: Email App for Gmail, Hotmail & AOL E-Mail”, “Gmail Go”, “Email - Mail for Gmail Outlook & All Mailbox”, “Mail.ru - Email App”, “Outlook, Hotmail and more Emails”, “Samsung Email”, “Google Drive”, “Share2Self”, “Email - Lightning Fast & Secure Mail”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “domains”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “domains