"doll house" App Store Keywords Research Case | ASOTools
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"doll house" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “doll house” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “balloons”, “person”, “meeting zoom”, “quarters”, “minecraft free games”, “find song”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “doll house” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword doll house from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
barbie doll house 24 11 250+ 112
american girl doll house 19 8 250+ 80
doll house games 18 14 250+ 138
doll games house 12 11 250+ 140
baby doll house 12 7 229 68

The search volume of the core keyword doll house in Google App Store reached 42, its difficulty level reached 35, and the number of apps related to it reached 250+, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dollhouse Craft 2: Girls Design & Decoration dollhouses 48 10
2
My Town: Home Dollhouse: Kids Play Life house game mt 46 37
3
Glam Doll House: Fashion Girls Craft & Exploration dollhouse for girls 21 14
4
Doll House Decoration rococo dolls house ≤5 30
5
Dream Doll House - Decorating Game barbie dolls house 38 13
6
Ice Princess Doll House Games dolls house games 12 9
7
Princess New Doll House Design princess dream house designer ≤5 9
8
Doll House Design & Decoration : Girls House Games american girl doll house 19 8
9
My PlayHome Lite - Play Home Doll House play home 29 26
10
My Own Family Doll House Game my doll house pro ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
barbi 65 44 250+ 206
hospitals 63 14 250+ 101
girl 62 94 250+ 199
pllay 61 43 248 200
fonzen 60 52 250+ 224

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barbie Dreamhouse Adventures barbie 62 39
2
Barbie™ Fashion Closet barby games 43 34
3
Barbie Magical Fashion princesses 44 19
4
Fashion Doll: Shopping Day SPA ❤ Dress-Up Games barbie geyms 43 30
5
Fashion Doll's Sports day barbie sports day ≤5 18
6
Dream Doll House - Decorating Game barbie dolls house 38 13
7
Barbie Fashion Fun™ malibu 38 37
8
Barbie™ World Explorer juegos de baibie 38 30
9
Trendy Fashion Styles Dress Up dress up 41 69
10
Colorful Fashion Hair Salon colorful fashion hair salon ≤5 9

These five keywords: “barbi”, “hospitals”, “girl”, “pllay”, “fonzen”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Barbie Dreamhouse Adventures”, “Barbie™ Fashion Closet”, “Barbie Magical Fashion”, “Fashion Doll: Shopping Day SPA ❤ Dress-Up Games”, “Fashion Doll's Sports day”, “Dream Doll House - Decorating Game”, “Barbie Fashion Fun™”, “Barbie™ World Explorer”, “Trendy Fashion Styles Dress Up”, “Colorful Fashion Hair Salon”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “doll house”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “doll house