"uni" App Store Keywords Research Case | ASOTools
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"uni" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “uni” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fashionable”, “justice”, “elementary”, “latvian”, “mensajes”, “paisajes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “uni” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword uni from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
weatern union 70 15 250+ 110
wastern union 70 13 249 106
uniquo 68 47 248 228
leeds united 68 37 249 148
uniclo 68 35 248 209

The search volume of the core keyword uni in Google App Store reached 48, its difficulty level reached 46, and the number of apps related to it reached 249, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
UNO!™ uno 59 63
2
Uni App uniapp 12 30
3
UniFi Protect protect 40 57
4
UNI Financial cooperation caisses populaires acadiennes ≤5 30
5
Uni-Life live university ≤5 30
6
Univision Now: Univision y UniMás sin cable inivision 51 38
7
Uno Friends uno with friends 23 27
8
UNiDAYS: Student Deals unidags 56 50
9
Univision App: Incluido con tu servicio de TV univision 52 39
10
Card Party! Uno Online Games with Friends Family partysi 51 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
niscord 83 57 249 224
espns 80 19 250+ 110
espn 78 39 250+ 121
tidenr 75 24 250+ 198
solitaire-- 72 35 250+ 209

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Discord - Talk, Video Chat & Hang Out with Friends iscord 83 55
2
Minecraft minecraft 80 95
3
TextNow: Free Texting & Calling App text now 68 30
4
MeetMe: Chat & Meet New People meetme 58 28
5
Text Free: Free Text Plus Call pringer 60 46
6
Clash of Clans gamesaa 75 68
7
Google Voice google voice 66 24
8
Hangouts hangouts 68 27
9
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
10
Amino: Communities and Chats amimo tv 60 16

These five keywords: “niscord”, “espns”, “espn”, “tidenr”, “solitaire--”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Discord - Talk, Video Chat & Hang Out with Friends”, “Minecraft”, “TextNow: Free Texting & Calling App”, “MeetMe: Chat & Meet New People”, “Text Free: Free Text Plus Call”, “Clash of Clans”, “Google Voice”, “Hangouts”, “Twitch: Livestream Multiplayer Games & Esports”, “Amino: Communities and Chats”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “uni”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “uni