"dishes" App Store Keywords Research Case | ASOTools
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"dishes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dishes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “éducation”, “•solitaire”, “cadilac”, “educar”, “saints”, “workshop games”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dishes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dishes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
skipped the dishes 51 31 250+ 165
skip the dishes 44 24 250+ 124
skipthedishes 39 45 250+ 217
side dishes 28 3 250+ 42
washing dishes 24 32 250+ 216

The search volume of the core keyword dishes in Google App Store reached 51, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 80 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
DISH Anywhere dish 50 46
2
Wash the Dishes wash the dishes 14 7
3
All free Recipes : World Cuisines gastronomia 41 13
4
Cooking Recipes - Delicious Food For All countries cooking with nonna 7 20
5
Tasty recipes 54 64
6
All Recipes Cook Book cooking books 33 4
7
SkipTheDishes - Food Delivery skip the dish 51 42
8
MyDISH distv 51 30
9
All Recipes Free - Food Recipes App homemade recipes 9 3
10
Lunch Recipes lunch ideas 41 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
door dash 73 32 250+ 169
doordash 69 38 249 183
doorsash 68 40 250+ 206
cafes 68 19 250+ 110
chinese food near me 66 12 250+ 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
DoorDash - Food Delivery doordash 69 38
2
DoorDash - Driver doordasher 51 37
3
DoorDash Order Manager doordash order manager app ≤5 30
4
Coupons For Doordash - NEW Offer & Deals 75% OFF???? doordash free delivery ≤5 30
5
DASH Delivery Services delivery dash challenge ≤5 30
6
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 34
7
Uber Eats: Order Food Delivery uber eats 74 30
8
All in One Food Delivery App | Order Food Online fast food delivery near me 21 13
9
DoorDash Coupon Deals - Save Money on DoorDash doordash 69 38
10
Door Dash Grocery door dash app 22 20

These five keywords: “door dash”, “doordash”, “doorsash”, “cafes”, “chinese food near me”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “DoorDash - Food Delivery”, “DoorDash - Driver”, “DoorDash Order Manager”, “Coupons For Doordash - NEW Offer & Deals 75% OFF????”, “DASH Delivery Services”, “Grubhub: Local Food Delivery & Restaurant Takeout”, “Uber Eats: Order Food Delivery”, “All in One Food Delivery App | Order Food Online”, “DoorDash Coupon Deals - Save Money on DoorDash”, “Door Dash Grocery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dishes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dishes