"diseases" App Store Keywords Research Case | ASOTools
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"diseases" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “diseases” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “terms”, “肯德基”, “bail bonding”, “dans”, “kilometre”, “days gone”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “diseases” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword diseases from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
non communicable diseases 31 17 250+ 99
infectious diseases 24 3 250+ 18
tomatoes diseases 19 23 250+ 146
neglected tropical diseases 11 16 250+ 204
endocrine diseases 9 10 250+ 86

The search volume of the core keyword diseases in Google App Store reached 48, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 21 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Diseases Dictionary & Treatments Offline doenças 29 9
2
Diseases Treatments Dictionary treatments 21 23
3
Dictionary Diseases&Disorders cilt hastalıkları 11 30
4
Diseases Symptoms & Treatment Dictionary dysentery treatment 11 1
5
Diseases Dictionary ✪ Medical medical illnesses ≤5 2
6
Plague Inc. pademic 51 35
7
Diseases & Disorders diseases & disorders ≤5 1
8
Diseases Treatments Dictionary (Offline) allopathic medicine 19 5
9
Diseases Dictionary doenças crônicas 18 6
10
Pediatric Disease and Treatment childhood illnesses 6 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
conoravirus 90 19 249 116
convid19 87 32 246 159
convid 19 87 8 250+ 74
ncovid 73 40 249 211
coronae 73 19 250+ 117

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
COVID-19! - The current spread of disease convid 19 87 8
2
Coronavírus - SUS ncov2019 ≤5 25
3
MI COVID Alert mich 28 32
4
CoronApp - Colombia coronado 33 46
5
Radar COVID covidpb-radar app download ≤5 11
6
GuideSafe covid 19 tamaulipas ≤5 1
7
COVID Alert NJ coburg safe app ≤5 16
8
COVID19 - DXB Smart App dubai cares 18 6
9
NHS COVID-19 cronovirus 90 49
10
COVID Symptom Study convid19 87 32

These five keywords: “conoravirus”, “convid19”, “convid 19”, “ncovid”, “coronae”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “COVID-19! - The current spread of disease”, “Coronavírus - SUS”, “MI COVID Alert”, “CoronApp - Colombia”, “Radar COVID”, “GuideSafe”, “COVID Alert NJ”, “COVID19 - DXB Smart App”, “NHS COVID-19”, “COVID Symptom Study”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “diseases”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “diseases