"dads" App Store Keywords Research Case | ASOTools
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"dads" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dads” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “just the news”, “watches app”, “hotair”, “cartwheel”, “talking with tom”, “gutiar”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dads” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dads from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
crawdads 23 44 250+ 238
super dads 6 13 249 151
classifiedads.com, inc ≤5 30 250+ 94
smc parenting for dads ≤5 30 249 242
dadstie app ≤5 30 249 221

The search volume of the core keyword dads in Google App Store reached 46, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Delicious - Moms vs Dads moms vs dads ≤5 7
2
The Dad AF App - The Dad app, created by real Dads super dad - app for new dads ≤5 30
3
Virtual Single Dad Simulator: Happy Father dad 41 56
4
Dream Daddy dream daddy 31 32
5
HiDaddy - Dads Pregnancy Guide hi daddy pregnancy app ≤5 4
6
Dad’s Pregnancy App paternity 24 43
7
Super Dad : Virtual Happy Family Game super dad 14 11
8
Virtual Dad Happy Family Simulator 2020 - Mom Dad zostałem tata ≤5 15
9
The Dad the dad ≤5 4
10
Virtual Family - Happy Life Dad Mom Simulator 2020 ayahnya 36 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
فهيسبوك 80 68 250+ 245
comiceria birtual 77 53 250+ 220
comisaria virtual 77 44 250+ 204
thes 65 64 250+ 249
ancestory 60 37 250+ 194

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook fassabook 100 64
2
Workplace from Facebook workplaces 51 11
3
FamilySearch Tree árbol genealógico 50 13
4
Badoo — Dating App to Chat, Date & Meet New People baaduu 80 53
5
Facebook Lite fcboook lit 73 60
6
Google Duo - High Quality Video Calls apinoide 72 65
7
Ancestry: Discover your family history & origins ancestory 60 37
8
Facebook Viewpoints viewpoint 36 27
9
Tinder - Dating, Make Friends and Meet New People tinder 75 29
10
Skype - free IM & video calls skype 71 27

These five keywords: “فهيسبوك”, “comiceria birtual”, “comisaria virtual”, “thes”, “ancestory”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Workplace from Facebook”, “FamilySearch Tree”, “Badoo — Dating App to Chat, Date & Meet New People”, “Facebook Lite”, “Google Duo - High Quality Video Calls”, “Ancestry: Discover your family history & origins”, “Facebook Viewpoints”, “Tinder - Dating, Make Friends and Meet New People”, “Skype - free IM & video calls”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dads”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dads