"discrimination" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “discrimination” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hide me”, “time magazine”, “hot air balloons”, “call duty modern warfare 3”, “eufy”, “test”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “discrimination” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword discrimination from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
discrimination essay 7 8 249 76
housing discrimination ≤5 29 248 234
discrimination copy ≤5 20 250+ 201
employment discrimination app ≤5 5 250+ 61
discrimination box ≤5 30 250+ 235

The search volume of the core keyword discrimination in Google App Store reached 46, its difficulty level reached 17, and the number of apps related to it reached 248, among them, there are 92 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Story Dice - Human Rights story dice - human rights ≤5 30
2
HelpTalk helptalk ≤5 24
3
Bevill State Community College bevill state community college 9 36
4
RƎSIST Racism everyday racism ≤5 29
5
Cool Wallpaper - HD backgrounds cool enough ≤5 30
6
Gypsy Sorcery and Fortune Telling fortune book ≤5 30
7
Wegotups wegotups for iphone ≤5 30
8
Can you spot isavescore ≤5 30
9
SHWW Sexual Harassment of Women at Workplace Act harass me ≤5 23
10
CAPS Mobile App caps 56 57

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 71 249 244
whatsapp website 100 17 250+ 122
wappssap 90 71 249 245
vatsapa 90 66 249 242
wasappt 90 66 249 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font kyoboard 60 22
2
Agar.io agar.io 61 12
3
WEBTOON weebtoone 65 39
4
Reddit reddit 77 59
5
Hulu: Stream TV shows & watch the latest movies hulu 75 34
6
Minecraft minecraft 80 95
7
Epic: Kids' Books & Educational Reading Library epic 65 79
8
DocuSign - Upload & Sign Docs docu sign 58 23
9
Epic Race 3D american ninja warrior 31 16
10
AncestryDNA - Genetic Testing ancestry dna 46 23

These five keywords: “ficpok”, “whatsapp website”, “wappssap”, “vatsapa”, “wasappt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “Agar.io”, “WEBTOON”, “Reddit”, “Hulu: Stream TV shows & watch the latest movies”, “Minecraft”, “Epic: Kids' Books & Educational Reading Library”, “DocuSign - Upload & Sign Docs”, “Epic Race 3D”, “AncestryDNA - Genetic Testing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “discrimination”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “discrimination