"hot air balloons" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hot air balloons” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “zalando”, “notación científica”, “buenos”, “equus”, “pentecostal”, “chevy trucks”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “hot air balloons” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hot air balloons from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
hot air balloons wallpaper | 11 | 7 | 250+ | 112 |
save the hot air balloons | ≤5 | 30 | 249 | 118 |
hot air balloons adventure | ≤5 | 17 | 249 | 157 |
hot air balloons coloring book for kids | ≤5 | 4 | 250+ | 71 |
hot air balloons for babies | ≤5 | 2 | 250+ | 55 |
The search volume of the core keyword hot air balloons in Google App Store reached 43, its difficulty level reached 9, and the number of apps related to it reached 248, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Hot Air Balloons Free | hot air bloon | ≤5 | 10 | |
2 |
|
Save the Hot Air Balloons | save the hot air balloons | ≤5 | 30 |
3 |
|
Hot Air Balloon Wallpaper HD | air balloons wallpaper | ≤5 | 30 |
4 |
|
Pochinki Bus Flying Air Balloon: Pochinki Game | flying air balloon bus | ≤5 | 30 |
5 |
|
Hot Balloon | hot air ballon | 43 | 5 |
6 |
|
Air Balloon Game | air balloon | 28 | 23 |
7 |
|
Flying Taxi Simulator: Air Balloon Taxi Driving 3D | pocket balloon - fly in ar | ≤5 | 30 |
8 |
|
Hot Air Balloon - Flight Game | hot air balloon simulator & ultra flight sim game | ≤5 | 15 |
9 |
|
Hot Air Balloon | hot air balloon | 28 | 17 |
10 |
|
Hot Air Balloon Pilot | hot air | 25 | 23 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
roblaxc | 88 | 62 | 250+ | 244 |
truxmap | 80 | 68 | 250+ | 246 |
fortnaiter | 77 | 30 | 250+ | 245 |
up | 73 | 89 | 250+ | 136 |
sky skanner | 73 | 27 | 250+ | 140 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Fireboy & Watergirl - Escape Adventure Game | fuego escape | ≤5 | 30 |
2 |
|
My Town: Car Garage. Wash & Fix kids Car Game | town car | 19 | 17 |
3 |
|
Super Salon | solon | 29 | 26 |
4 |
|
12 Locks II | открывает все замки | ≤5 | 22 |
5 |
|
Coloring for Brawl Stars | bawes | ≤5 | 30 |
6 |
|
Toca Kitchen 2 | foods | 77 | 38 |
7 |
|
Stickman Hook | exstention | 53 | 58 |
8 |
|
Art of War: Legions | art of war | 43 | 40 |
9 |
|
Spongebob: Krusty Cook-Off | spungebob | 63 | 44 |
10 |
|
Box Simulator for Brawl Stars | боксы | 38 | 14 |
These five keywords: “roblaxc”, “truxmap”, “fortnaiter”, “up”, “sky skanner”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “hot air balloons”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: