"director" App Store Keywords Research Case | ASOTools
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"director" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “director” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sugar daddy”, “squishy”, “goddess”, “video collage”, “auto zone”, “acted”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “director” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword director from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
power director 46 28 250+ 180
director pro 46 27 250+ 198
by power director 43 27 250+ 190
director power 43 21 250+ 157
directors 41 19 250+ 105

The search volume of the core keyword director in Google App Store reached 33, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 116 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PowerDirector - Video Editor App, Best Video Maker power 61 74
2
DIRECTOR Mobile navman 14 32
3
ActionDirector Video Editor - Edit Videos Fast action video 29 21
4
Ad Director: Video Maker for Business cuplikan ≤5 23
5
Protocol Director APP protocal 43 18
6
Movie Director Simulator christopher nolan 60 35
7
FxGuru: Movie FX Director special effects 27 18
8
Open Director direktur 12 28
9
PhotoDirector Photo Editor: Edit & Create Stories ideal image 33 40
10
Film Director directores de cine 19 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ertflix 93 41 250+ 175
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
voidio 85 49 250+ 228
videot 85 47 250+ 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ERTFLIX ερτφλιξ 26 33
2
ertnews.gr ερτ 29 46
3
Old Movies - Oldies but Goldies harry potter movie 58 25
4
Η τηλεόραση του ΣΚΑΪ σκαι τν 23 32
5
Prime Video - Android TV pr 53 52
6
FPT Play for Android TV fpt play tv 16 36
7
Google app for Android TV favortie 53 55
8
Ελληνική τηλεόραση ελληνική τηλεόραση ≤5 30
9
MagellanTV Documentaries magellan 34 43
10
Greek Tv Free greek tv app ≤5 3

These five keywords: “ertflix”, “roblodd”, “roblodlx”, “voidio”, “videot”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ERTFLIX”, “ertnews.gr”, “Old Movies - Oldies but Goldies”, “Η τηλεόραση του ΣΚΑΪ”, “Prime Video - Android TV”, “FPT Play for Android TV”, “Google app for Android TV”, “Ελληνική τηλεόραση”, “MagellanTV Documentaries”, “Greek Tv Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “director”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “director