"okex" App Store Keywords Research Case | ASOTools
×

"okex" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “okex” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “song cloud”, “presion”, “cricket ball”, “galery”, “hype”, “helped”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “okex” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword okex from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
okexe 34 39 250+ 214
okexchange 12 27 249 202
okex – bitcoin, cryptocurrency ≤5 19 249 165
bookexpo 2018 ≤5 29 249 246
bookexpo 2017 ≤5 26 250+ 240

The search volume of the core keyword okex in Google App Store reached 35, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 108 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
OKEx Korea - 암호화폐 거래소 (OKEx 마켓, 비트코인, 이더리움) 이엑스코리아 ≤5 23
2
OKEX - خرید بیت کوین okexchange 12 27
3
ProfitTrading for OKEx - Trade much faster okex比特币 ≤5 30
4
OKCoin- Buy & Sell Bitcoin okcoin 14 24
5
OKEx Information 实时行情for okex ≤5 30
6
Koinal: Buy Bitcoin instantly bitcoin buy 38 7
7
Kraken Pro: Advanced Bitcoin & Crypto Trading karaken 53 19
8
Huobi Global huob 43 9
9
Binance: Bitcoin Marketplace & Crypto Wallet binanace 56 7
10
OKEX行情APP-合伙人出品 okex app student ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
itcoin 70 69 249 106
bitsain 70 65 250+ 248
boocoin 70 23 250+ 175
bitcoin 66 74 250+ 110
traderview 66 11 250+ 135

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bitcoin Wallet - Buy BTC bitsain 70 65
2
Multimine - BTC Cloud Mining satoshi miner ≤5 4
3
Blockchain Wallet: Buy and Sell Bitcoin & Crypto blookchain 53 8
4
Coinbase – Buy & Sell Bitcoin. Crypto Wallet coinbase 58 16
5
Crypto Tracker & Bitcoin Price - Coin Stats coin start 38 30
6
Bitcoin Wallet biticon wallet 39 30
7
Cointiply - Earn Free Bitcoin cointiply 29 18
8
Koinal: Buy Bitcoin instantly bitcoin buy 38 7
9
Bit2Me - Buy and Sell Cryptocurrencies instant buy bitcoin 6 30
10
Exodus: Crypto Bitcoin Wallet exodus 43 23

These five keywords: “itcoin”, “bitsain”, “boocoin”, “bitcoin”, “traderview”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bitcoin Wallet - Buy BTC”, “Multimine - BTC Cloud Mining”, “Blockchain Wallet: Buy and Sell Bitcoin & Crypto”, “Coinbase – Buy & Sell Bitcoin. Crypto Wallet”, “Crypto Tracker & Bitcoin Price - Coin Stats”, “Bitcoin Wallet”, “Cointiply - Earn Free Bitcoin”, “Koinal: Buy Bitcoin instantly”, “Bit2Me - Buy and Sell Cryptocurrencies”, “Exodus: Crypto Bitcoin Wallet”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “okex”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “okex