"dino" App Store Keywords Research Case | ASOTools
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"dino" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dino” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “icond”, “shaddi”, “fm-whatsapp”, “tattooed”, “the help”, “mitosis”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dino” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dino from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dinosar 60 10 250+ 125
dinosaras 60 10 250+ 114
dinosaur 56 72 250+ 113
dinosaur games 55 20 250+ 139
dinossauros 55 30 250+ 132

The search volume of the core keyword dino in Google App Store reached 48, its difficulty level reached 75, and the number of apps related to it reached 250+, among them, there are 122 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Crazy Dino Park dino park 28 14
2
DINO HUNTER: DEADLY SHORES dinosuar 41 12
3
Dino Squad: TPS Dinosaur Shooter dino squad 26 15
4
Dino Tamers - Jurassic Riding MMO dino storm 23 14
5
Jurassic Monster World: Dinosaur War 3D FPS dinosaure 24 10
6
Dino Factory dino factory ≤5 11
7
Dinosaur Rampage dinosaur 56 72
8
Dinos Online dinos 38 48
9
Dino Bash - Dinosaurs v Cavemen Tower Defense Wars el mestizaje 18 42
10
Dino T-Rex instalarlo 61 60

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rapter 72 15 250+ 108
t 70 91 250+ 121
instalarlo 61 60 249 237
dinasours 60 19 250+ 151
dinasour 60 14 250+ 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Raptor World Multiplayer raptors games 56 22
2
Raptor Pack jogos de em do raptor ≤5 7
3
Hybrid Raptor: City Terror ultimasaurus 16 5
4
Raptor RPG - Dino Sim raptor rpg - kids ≤5 30
5
Hungry Raptor: Desert Dinosaur Hunt run for your life gmod turok mod ≤5 30
6
Raptor simulator 2019 raptor race simulator ≤5 6
7
Jurassic Runner Raptor World Island Run a raptor race ≤5 9
8
Raptor Run minn kota raptor ≤5 30
9
Talking Jurassic Raptor talking microraptor ≤5 5
10
Jurassic Raptor Simulator raptor simulator games ≤5 30

These five keywords: “rapter”, “t”, “instalarlo”, “dinasours”, “dinasour”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Raptor World Multiplayer”, “Raptor Pack”, “Hybrid Raptor: City Terror”, “Raptor RPG - Dino Sim”, “Hungry Raptor: Desert Dinosaur Hunt”, “Raptor simulator 2019”, “Jurassic Runner Raptor World Island Run”, “Raptor Run”, “Talking Jurassic Raptor”, “Jurassic Raptor Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dino”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dino